CAN-SPAM Compliance Deep Dive Series – Subject Lines
Check out the second article in our CAN-SPAM deep dive series, covering requirements for email subject lines.
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GDPR Acronyms Rundown – Adotas
With the official launch of GDPR on May 25, 2018, the regulation is bringing a host of changes to the digital marketing and ad tech industries.
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GDPR: What Future for First, Second and Third-Party Data
Insights on how first, second and third-party data may be affected by GDPR.
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GDPR: Fact or Fiction? – Adotas
Fact or Fiction About Some Key Aspects of GDPR.
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What GDPR Means for US Affiliate Marketers – FeedFront, May 2018
As a U.S. based affiliate marketer, you may think that the GDPR doesn’t really relate to your business. However, if your company collects personal data from any individuals within the EU – including email addresses – then you must comply with GDPR.
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RSA Conference USA 2018
Come meet the OPTIZMO team at RSA Conference 2018 taking place April 16 -20, 2018 in San Francisco! RSA Conference conducts information security events around the globe that connect attendees to industry leaders and highly relevant information. It is a great opportunity to learn about new approaches to info security, discover the latest technology and…
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Email Compliance can be Confusing for the Unprepared
Email marketing is a highly successful endeavor for most businesses that invest in it, but it requires a bit of preparation and foresight to be accomplished properly.
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Creativity Not Always Ideal for Email Marketing
Here are three ways in which email advertising campaigns may benefit by being straightforward, rather than unique.
