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Timing is Everything with Email Marketing
Implementing suppression list management and effective best practices for readability are important aspects of email marketing, yet the time emails are sent can play a big role in open rates as well.
Four Reasons To Combine Email And SMS Marketing – Forbes
Check out this article from OPTIZMO’s head of marketing with four reasons to combine email and sms into your marketing program in 2020.
OPTIZMO Named Compliance Company of the Year at the AFFY Awards
OPTIZMO named Compliance Company of the Year at the AFFY Awards for its contributions to compliance in the affiliate and digital marketing industries.
Email Marketers Should be Careful not to Over-Segment
Over-segmentation of your list can be too much of a good thing.
CAN-SPAM Compliance Deep Dive Series – Subject Lines
Check out the second article in our CAN-SPAM deep dive series, covering requirements for email subject lines.
Using Negative Marketing Signals for Campaign Optimization – FeedFront
Published on FeedFront on 7/25/2018 When analyzing email campaign performance, most marketers focus on their KPIs (CTR, Opens, Sales, ROI) and use those metrics to dial in performance. This concentration on the positive is the traditional approach to evaluating campaign results. It seems logical that if your goal is to get recipients to engage with your…
