Up next in our LinkUnite V Interview Series is with Bridget Cadogan, Associate Media Director at Atwave, who attended her very first LinkUnite event in 2025, after hearing about it for years from colleagues. Bridget shares how the energy, openness, and sense of connection exceeded her expectations, and why she is excited for even more women to experience it in the future.
She reflects on entering the industry just before the pandemic, starting on the publishing side, before eventually joining Atwave. This came after becoming familiar with the Atwave as a partner. Now nearly five years into the industry, Bridget shares how quickly the industry changes, how much it has evolved in a short time, and why working for a company with strong female leadership and representation is important.
Looking ahead, she shares what keeps the industry exciting for her, from AI’s growing influence to the simple fact that no two days ever look the same. We close with some of the best advice she has received in her career thus far: trust your instincts, fail fast, and don’t be afraid to try something new, because sticking with the status quo is the only real way to fall behind.
To watch more interviews from LinkUnite V, along with other videos from across the email marketing industry, check out our full Video Library or YouTube channel.
