Can’t get enough OPTIZMO video content? We can’t either! So we’re excited to release the inaugural episode of our new series, “A Word With…” where our CRO Jake Dearstyne, sits down with industry veterans to discuss the world of affiliate and email marketing, martech, and more. In this first installment, filmed in New York at ASE 2024, Jake has a conversation with Leroy Bricker and Josh Bender of B2 Direct, talking about their journeys into the space, and insights into the ever-evolving performance marketing industry.
Leroy talks about his career leap into digital marketing and becoming a tenured member of the affiliate marketing world. Meanwhile, Josh reflects on his path from retail to affiliate marketing in Central PA, discussing how the region has become a hub for digital innovation.
Throughout the discussion, multiple industry topics are covered—including the need to adapt to constant change, staying compliant amid new regulations, and leveraging social and email marketing channels effectively.
Check out the full episode for a fun conversation about career trajectories and where the affiliate marketing industry is headed.
Stay tuned for more episodes of A Word With…, as we sit down for casual conversations with the industry leaders helping to shape the future of digital marketing. For more videos and series like this, check out our full Video Library or YouTube Channel!
