Email Marketing 101 — Reinvented for 2026
In case you missed our webinar with ZeroBounce, we walked through the updated basics of email marketing and what 2026 programs need to succeed in the new year.
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Why Accurate Email Data is the Foundation of Compliant, High-Performing Campaigns – ZeroBounce Guest Post
This guest post explores how accurate email data supports deliverability and compliance, and how verification and ongoing list hygiene help protect sender reputation and keep campaigns performing reliably.
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Inbox Integrity: How to Stay Compliant, Healthy, and Heard in 2026
In case you missed it, OPTIZMO joined Everflow for a fireside chat on Inbox Integrity, discussing how to stay compliant, healthy, and heard heading into 2026.
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OPTIZMO™ COO Tom Wozniak to Moderate Email Marketing Panel at Lead Generation World 2026
OPTIZMO announced that its COO will lead a discussion on balancing email performance and compliance at Lead Generation World 2026, sharing practical insights for today’s lead generation marketers.
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LinkUnite V Interview Series – Nili Leeds
The Senior Director of Sales Operations at Credique reflects on two decades in the industry, including shifting performance metrics and finding real community at LinkUnite, while sharing the honest, relationship-driven approach that’s shaped her career.
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LinkUnite V Interview Series – Linda McCauley
The VP of Marketing at Anura joined us at LinkUnite V to share how one leap of faith led to community, career growth, and the lessons, both good and tough, that shaped her voice in the industry.
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LinkUnite V Interview Series – Tammy Glover Fowler
The Legal and Compliance Director at Contact Center Compliance joined us to talk about her 18-year journey in the field, how the industry’s view of compliance has evolved, and the values that continue to guide her work.
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OPTIZMO X MailCon – New York 2025
OPTIZMO’s CEO and COO sat down at MailCon in New York to discuss the launch of DEPLOY, the company’s new automated email deployment platform that brings compliance, orchestration, and optimization together under one powerful ecosystem.
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What Is Email Deployment? – An Essential Guide for Email Marketers
Learn what email deployment is, why it matters for email marketers, common challenges, and best practices for sending compliant and effective campaigns.
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Four Tips For Getting Started With Email Marketing — Forbes
OPTIZMO’s Tom Wozniak reflects in Forbes on what it really takes to launch an email program the right way. The mindset, the prep work, and a few lessons learned from years in the game.
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Email Marketing is Hard — Only Influencers
In this OI article, Tom Wozniak breaks down why email marketing still delivers unmatched ROI, and why mastering it takes strategy, compliance, and real expertise.
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OPTIZMO European Recap: ClickBid World Ibiza & Affiliate World Europe
OPTIZMO’s summer trip to ClickBid World in Ibiza and Affiliate World Europe in Budapest combined panels, networking, and new connections with unforgettable experiences across two standout events.
