Bryan Jenkins: Affiliate Summit West 2024
Check out this ComplianceCast for the next episode in our Affiliate Summit West 2024 series, this time with Bryan Jenkins of EmailOversight.
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The CAN-SPAM Act of 2003: A 2024 Overview
An updated overview of The CAN-SPAM Act of 2003, with some key aspects that email marketers should be aware of when planning their campaigns.
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5 Best Practices for Writing Engaging Subject Lines
Maximize email opens with these 5 best practices for crafting engaging subject lines. Learn to personalize, demonstrate value, and build trust.
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3 Reasons to SUPPRESS Recipients from an Email Campaign
This article goes over three more reasons to go beyond simple opt-outs with your email suppression and refine your audience engagement.
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Yet Another 2024 Digital Marketing Forecast – Forbes
’Tis the season … for pundits and marketing industry experts to come out with lots of forecasts and predictions for 2024. – Tom Wozniak, OPTIZMO’s COO, features in this Forbes Councel post.
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OPTIZMO™ and LashBack™ Collaborate to Release the 2024 Email Marketing Best Practices Guide
Combining decades of industry experience, the guide presents essential strategies for effective email marketing campaigns for the seasoned email marketer.
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2024 Email Marketing Best Practices Guide by OPTIZMO & LashBack Post
Email Marketing Best Practices – Must Dos & Sometimes Dos When you ask an email marketing pro the best way to drive more conversions, increase engagement, write great email content, etc., their answer is likely to start with ‘It depends…’ That’s because so many best practices in email marketing depend on the goals of your…
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The Email Marketer’s Personal Assistant: Using AI to Craft Compelling Emails
No, AI isn’t going to take your job just yet but it can make it easier! Embrace the blend of cutting-edge technology and seasoned marketing savvy to craft AI-powered emails that not only streamline your workflow but also deliver measurable results.
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New Gmail And Yahoo! Bulk Mailer Requirements – PMA Blog
Navigate the 2024 Gmail & Yahoo! bulk mailer requirements. Ensure compliance with updated email authentication, unsubscribe options, and spam thresholds.
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Four Questions Email Marketers Should Be Asking About AI – Forbes
Tom Wozniak, OPTIZMO’s COO, features in this Forbes article highlighting questions email marketers should consider regarding AI.
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3 Quick Tips on How to Use a Suppression File Outside of its Most Common Use
Discover three different strategic ways to leverage your email suppression files.
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Email Marketing in the Big Marketing Picture – Only Influencers
This article discusses the challenges email marketers face due to the isolation of marketing channels within organizations. It highlights how various channels often operate separately, hindering the uniformity of the overall marketing strategy.
