OPTIZMO™ and LashBack™ Collaborate to Release the 2024 Email Marketing Best Practices Guide
Combining decades of industry experience, the guide presents essential strategies for effective email marketing campaigns for the seasoned email marketer.
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Meet The Team: Tom Wozniak – COO
Meet Tom, COO at OPTIZMO, husband, outdoorsman, dog dad, obsessive fitness enthusiast, and industry OG.
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2024 Email Marketing Best Practices Guide by OPTIZMO & LashBack Post
Email Marketing Best Practices – Must Dos & Sometimes Dos When you ask an email marketing pro the best way to drive more conversions, increase engagement, write great email content, etc., their answer is likely to start with ‘It depends…’ That’s because so many best practices in email marketing depend on the goals of your…
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Meet The Team: Brian Culp – EVP of Sales & Client Services
Meet Brian, the Director of Sales & Client Services, family man, surfer, and passionate business partner at OPTIZMO.
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3 Quick Tips on How to Use a Suppression File Outside of its Most Common Use
Discover three different strategic ways to leverage your email suppression files.
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OPTIZMO™ COO Tom Wozniak Discusses Email Compliance in 2023 in a Recent Interview with SafetyDetectives
This interview highlights the importance of effectively managing suppression lists in the face of evolving digital marketing and data privacy regulations
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AI and Email Compliance – Things to Consider
Tackling the rapid evolution of AI in digital marketing, this article explores generative AI, its implications on copyright laws, and its role in email marketing.
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Seija Samoylenko: Email Deliverability & Monetization – Part 2
Watch Part 2 of our ComplianceCast series with Seija Samoylenko from Atwave, discussing email deliverability and monetization.
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Seija Samoylenko: Having The Right Technology – Part 1
Dive into this ComplianceCast for expert insights on all things email marketing, technology, and compliance with Atwave.
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Meet The Team: Khris Thayer – CEO
Meet Khris Thayer, CEO and Co-Founder of OPTIZMO in the first installment of our Meet the Team video series!
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David Antley: Email’s Cat & Mouse Game
David Antley from LinkTrust discusses the importance of adhering to industry regulations, the challenges of email delivery, and potential changes like cookie-less tracking and AI analytics.
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OPTIZMO™ CEO Khris Thayer Offers Company Insights in Comprehensive Interview with Website Planet
OPTIZMO Technologies’ Co-Founder and CEO Khris Thayer recently had a thought-provoking discussion with Roberto Popolizio of Website Planet.
