OPTIZMO’s COO Tom Wozniak outlines three AI challenges marketers aren’t talking about enough, from AI acting as a gatekeeper to your emails to getting better results by giving AI more context.
Compliance expert Gayla Huber breaks down what the SECURE Data Act would mean for marketers and what your team should be doing right now, regardless of whether it passes.
The annual infographic analyzes hundreds of millions of opt-out requests from 2025, focusing on timing, geographic location, and device trends.
Download OPTIZMO’s annual email opt-out infographic for a breakdown of 2025 opt-out trends by geography, email domain, monthly distribution, and operating system.
The updated resource provides marketers with key strategies to maintain compliance, improve deliverability, and optimize campaign performance.
This guide outlines the fundamentals of suppression list management, covering CAN-SPAM compliance requirements, suppression strategies, and how proper opt-out handling supports deliverability and campaign performance.
In this guest post, Leon Hoppe explains how bot activity is increasingly shaping email engagement metrics, highlighting why marketers may need to take a closer look at list quality and how it can influence performance.
Three women share how LinkUnite’s mentorship program is strengthening confidence, connection, and growth for the next generation of industry talent.
The Affiliate Publishing Manager at BrandXAds shares what it’s like entering the industry fresh, finding early support through LinkUnite, and embracing the confidence to own her seat at the table.
The VP of Operations at Boardwalk Marketing opens up about early challenges, finding her people through LinkUnite, and the career guidance that proved worth keeping, and ignoring.
The Head of Corporate Success at EPCVIP joined us for her 4th LinkUnite to talk about building meaningful partnerships, navigating compliance challenges, and staying focused when the work gets tough.
The Director of Marketing at Perform[cb] shares how she found her footing in performance marketing, what she loved about her first LinkUnite retreat, and the career advice that continues to drive her forward.