Partner Interview with Everflow
Check out this new OPTIZMO partner interview post with Michael Cole, VP of Marketing from tracking platform provider, Everflow.
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Suppression List Management
Suppression List Management is a vital component of effective email and SMS compliance programs with laws like CAN-SPAM and TCPA.
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LeadsCouncil On-Air Podcast with Tom Wozniak
Check out this LeadsCouncil On-Air podcast interview with OPTIZMO’s very own head of marketing, Tom Wozniak discussing email marketing and compliance.
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Partner Interview with Diablo Media
Check out OPTIZMO’s latest Q&A partner Q&A inverview post with Gordon Riegel, Director of Client Engagement at Diablo Media.
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Four Reasons To Combine Email And SMS Marketing – Forbes
Check out this article from OPTIZMO’s head of marketing with four reasons to combine email and sms into your marketing program in 2020.
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A Primer for SMS Marketing Compliance – Business2Community
A Primer for SMS Marketing Compliance Published on April 15, 2019 on Business2Community. If you’ve noticed an uptick in the number of marketing text messages you receive every day in 2019, you’re not alone. More and more advertisers (large and small) are taking advantage of the marketing channel. The reasons why are pretty clear. What…
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Affiliate Summit West & MailCon Las Vegas 2019 Recap
Over the past 10 years, we’ve always enjoyed kicking off a new year with a trip to Las Vegas for Affiliate Summit West 2019 continueing the trend. The OPTIZMO team jetted off to Las Vegas in early January to attend ASW19, as well as MailCon and the Mailer Meetup, making it an event triple-header to start…
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3 Keys to Successful SMS Marketing
SMS marketing is a unique channel and requires specific tactics to be effective
