From the entire OPTIZMO team – we wish you a very Happy Holidays and fantastic New Year! We hope you enjoy this little holiday video of our crew wishing you the best this holiday season.
From the entire OPTIZMO team – we wish you a very Happy Holidays and fantastic New Year! We hope you enjoy this little holiday video of our crew wishing you the best this holiday season.
Check out the second article in our CAN-SPAM deep dive series, covering requirements for email subject lines.
OPTIZMO’s Tom Wozniak reflects in Forbes on what it really takes to launch an email program the right way. The mindset, the prep work, and a few lessons learned from years in the game.
Explore the perfect length for your marketing emails in this new Q&A series. Whether it’s for quick sales or detailed decisions, read how different approaches might impact the success of your next send.
Here are three ways in which email advertising campaigns may benefit by being straightforward, rather than unique.
The Value of an Email Opt-Out – Business2Community Published on 7/8/19 on Business2Community In email marketing, many marketers look at an opt-out or unsubscribe as the worst-case outcome from an email being sent. There’s some obvious logic involved in that belief. If an email recipient unsubscribes, you can no longer market to them, meaning you lose…
Check out some highlights from this MailCon 2020 presentation with OPTIZMO’s head of marketing, Tom Wozniak and LashBack CEO Francis Chmelir.