Our next episode features Marisa Shirley, who sat down with us during LinkUnite to discuss her nearly two decades of industry experience and a career path that started with a leap of faith on a Craigslist job listing. Now SVP of Strategic Operations at Ignite Media Group, she reflects on the journey from marketing coordinator to senior leadership and why this industry continues to offer space for people to grow into the roles they want. Not just the ones they planned for.
Marisa shares how her early background in hospitality shaped the way she approaches business today, emphasizing relationships, partnerships, and client experience as the foundation for long-term success. It’s a perspective that has stayed with her throughout her career and one that still guides how she builds teams and connections.
Looking to the future, she touches on the rapid changes impacting the email space, particularly the growing role of AI in deliverability, and why adaptability matters more than ever. She closes the interview by describing the mindset that has served her well in her career: trust your gut, don’t be afraid to fail, and keep moving forward, because standing still in a fast-moving industry isn’t really an option.
To watch more interviews from LinkUnite V, along with other videos from across the email marketing industry, check out our full Video Library or YouTube channel.
