At LinkUnite V, we caught up with Aimee Weaver, VP of Operations at The Lead Group, who shared her thoughts on what it’s been like to see the industry evolve over the past 12 years. From its early “boys’ club” days to a space that’s steadily becoming more inclusive, Aimee reflects on the progress she’s witnessed, and the work still to be done.
She also talks about life on the technical side of performance marketing, where speed and innovation have been a constant. For Aimee, it’s a space defined by experimentation and constant change, where being first often matters more than being perfect. Looking ahead, she shares her take on where the industry is headed, from rapid growth to inevitable consolidation as the strongest players rise to the top.
We wrap up with a few memorable lessons from her career, including why you should never be afraid to ask questions and the wisdom behind the phrase, “If you’re going to eat frogs, eat the biggest one first.”
To watch more great interviews like this from LinkUnite V, check out our full Video Library or YouTube Channel.
