Our next LinkUnite V Interview Series episode features Jina Yoon, VP of Affiliate Marketing at Buyerlink. She’s been part of the digital marketing world since the early 2000s, when “email” still needed explaining and some people were just learning how to use a space bar for the first time. From her early days at Autobytel to leading teams today, Jina reflects on how the industry has evolved, the relationships that have endured through decades of change, and the value of simply being a good person in business. Especially in an industry known for its longevity.
She shares how authenticity and connection have shaped her career, and why the friendships built in this small, ever-changing space matter more than any single deal. Jina leaves us with some advice that someone once gave to her: never aim to be the smartest person in the room, just the most genuine one. When you lead with honesty, you’ll never have to pretend to be anyone but yourself.
For more content from our LinkUnite V Interview Series and the digital marketing and email industry, visit our Video Library or check out our YouTube channel.
