Last modified: 12 July 2025

Thank you for visiting OPTIZMO.com (“Website”) owned and operated by OPTIZMO Technologies, LLC (“OPTIZMO,” “we,” “us,” or “our”). OPTIZMO is an enterprise-class software solution for automating email suppression list management and streamlining consumers’ opt-out preferences. This Privacy Policy describes our general privacy practices undertaken on behalf of our Clients, including how we collect, process, store, use, and share consumer data at their direction. It does not address our privacy practices relating to our own personnel, which are governed by separate policies.

1. Information We Collect on Behalf of Our Clients

When a Client uses our services, they give consumers a link to opt out of further commercial communications. On behalf of our Clients, we collect only the data they instruct us to collect, including:

  • Identifiers: name, email address, phone/mobile number, device ID, IP address (general geolocation).
  • Commercial info: the sender of the original email, inferred product/service interest, feedback or customer-service communications.
  • Network activity: log data, analytics, cookies, web beacons, JavaScript events.
  • Geolocation: general (via IP) and precise (if provided).
  • Audio/Visual: call recordings when permitted by law.
  • Inferences: preference profiles built from collected data.

We do not control our Clients’ own practices; please review any third-party site’s policies before submitting personal data.

Age Restriction: We do not knowingly collect data from anyone under 16 without parental consent, except as permitted by COPPA.

2. Information We Collect Using Technology

a. Cookies & Tracking Technologies

We and our partners use cookies, web beacons, embedded scripts, pixel tags, and similar tools to:

  1. Ensure functionality (strictly necessary cookies).
  2. Measure performance (performance cookies).
  3. Support advertising & retargeting (tracking & analytic cookies).

You may disable non-essential cookies via your browser settings (see All About Cookies)—but strictly necessary cookies cannot be turned off.

b. Device & Usage Data

When you click a Client’s opt-out link or visit our Website, we automatically log:

  • Device type/model, OS, browser, unique IDs.
  • Date/time stamps, referrer URLs, page views, link clicks.
  • Mobile-carrier and (with permission) GPS coordinates.

3. Purposes for Which We Use Personal Information

We process data only as directed by our Clients, and for our own business operations, including to:

  1. Fulfill Clients’ legal obligations to honor opt-out requests.
  2. Perform and improve our services (contractual & legitimate interests).
  3. Comply with laws, prevent abuse, and defend legal claims.
  4. Provide marketing content to prospective Clients.
  5. Analyze and enhance our Website and systems.
  6. Enforce our contracts and protect our rights.
  7. Deliver customized content, targeted offers, and advertising (in de-identified or aggregated form).
  8. Measure ad effectiveness and deliver interest-based ads (you can opt out—see below).

4. Disclosure of Personal Information

We may share your data (as directed by our Client or for our own operations) with:

  • Third-party mailers & partners to remove your address from marketing lists.
  • Parent/affiliates for business purposes.
  • Customer-service providers to handle inquiries.
  • Analytics & tech vendors who help run and improve our Website.
  • Potential buyers if we sell or reorganize our business or assets.
  • Marketing vendors for display/email ad campaigns.
  • Legal authorities to comply with subpoenas or defend rights.
  • Aggregators using de-identified data for reporting.

5. Your Choices & Opt-Out Rights

a. Cookies & Tracking

b. Global Privacy Control

You may send a GPC “do not sell/share” signal—but because our records aren’t browser-linked by default, please email us if you need us to match your signal to your account.

c. Unsubscribe from Marketing

To stop our marketing emails (and refer-a-friend messages), contact us at support@optizmo.com or call +1 855-678-4966. Third parties we’ve shared data with may have their own opt-out processes: please review their policies.

6. A2P Messaging & SMS Privacy

If you’ve opted in to receive SMS/MMS from OPTIZMO, note:

  1. What We Collect: your mobile number, carrier, message logs, and opt-in timestamp.
  2. Why We Use It: to send up to 8 automated messages per month (reminders, updates, promos).
  3. Carrier Rates: standard messaging/data rates may apply.
  4. How to Opt-Out: reply STOP to any message or email support@optizmo.com.
  5. Help & Support: reply HELP or email support@optizmo.com; we’ll respond within two business days.
  6. Data Handling: SMS data is used solely as described above and in our Privacy Policy.

7. Data Security

We implement industry-standard controls (firewalls, encryption, access logs) to protect your data. No system is foolproof; transmissions are at your own risk.

8. Retention Policy

We retain personal information only as long as needed to fulfill Business or legal obligations—typically the length of our contract plus any legal retention periods.

9. Changes to This Policy

We may amend this Policy at any time by posting updates here. Your continued use after changes constitutes acceptance. Please review before every interaction.

10. State Privacy Disclosures

Residents of CA, CO, CT, DE, IN, IA, KY, MD, MN, MT, NE, NH, NJ, OR, RI, TN, TX, UT, VA have additional rights (right to know, access, deletion, correction, portability, opt-out of sales/sharing, appeal). To exercise any state-specific right:

We verify identity before processing; timelines: 10 business days for “sales/sharing” opt-outs, 45 days for other rights (extensions per law).

11. “Shine the Light” (California)

California residents may request details on how we share their information for direct marketing. Email privacy@optizmo.com.

12. Contact Us

If you have any questions or wish to exercise your rights, please email support@optizmo.com or call +1 855-678-4966.