Our CRO Jake Dearstyne sat down with Alina Shpak, Head of Customer Success at Warmy.io, for Reputation Is the New Compliance: Why ESPs Are Enforcing What Regulators Used To, a conversation on why sender reputation has become the new compliance benchmark and what that means for your sends heading into Q4.
✅ What’s covered:
- Actionable steps to protect your domain and stay in the inbox heading into Q4.
- How ESP enforcement has changed and what it means for your sends.
- Why sender reputation is now the threshold that matters more than your SPF, DKIM, and DMARC setup.
- What complaint rate thresholds you need to stay well under before Gmail takes action.
And for more videos like this in the email marketing industry, check out our Video Library or YouTube channel!
