Research & Thought Leadership
Insights from our experts across topics within the email compliance, opt-out, and suppression list management arena.
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OPTIZMO™ Releases 2024 Email Opt-Out Infographic
The annual infographic analyzes hundreds of millions of opt-out requests from 2024, focusing on timing, geographic location, and device trends.
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2024 Email Opt-Out Infographic
Download your copy of our 2024 Email Opt-Out Infographic, featuring when, where, and how opt-outs occurred during the previous year.
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2023 Email Opt-Out Infographic
Download your free copy of our 2023 Email Opt-Out Infographic, featuring unique data and insights that you won’t find anywhere else.
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A Deep Dive into Opt-Out Activity – OnlyInfluencers
Take a sneak peek at the latest email opt-out activity ahead of our 2023 infographic in this OI article written by our COO, Tom Wozniak.
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2022 Email Opt-Out Infographic
Check out OPTIZMO’s new infographic and video on 2022’s email Opt-Out data that you won’t get anywhere else.
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2021 Email Opt-Out Infographic
Check out our 2021 Opt-Out Infographic for a look at how the second year of the pandemic impacted email opt-out behavior.
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2020 Email Opt-Out Infographic
2020 Email Opt-Out Infographic A Look at How a Tumultuous Year Impacted Email Opt-Out activity Since 2018, we…
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Brand Integrity Guide
Brand Integrity Guide 6 Affiliate Marketing Pitfalls and How to Steer Clear of Them Fill out the form…
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Infographic – Advertiser’s Email Affiliate Guide
An Advertiser’s Email Affiliate Guide – Infographic Email has been a highly effective marketing tool for companies from…
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An Advertiser’s Guide to Utilizing an Email Affiliate Program
A Roadmap for Advertisers Interested in Adding Email to their Affiliate Marketing Programs Email has been a highly…
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OPTIZMO’s Guide to Email Suppression List Management
The guide provides email marketers with a background on the importance of email suppression management and different strategies that can be used to optimize overall email campaign performance.
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Infographic: Opt-Outs by Day & Time
Discover what 200 million opt-out requests say about when to send your email campaigns…and when not to.
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Infographic: Opt-Outs by Device, Browser & Operating Systems
What devices, browsers, and operating systems are people using when they opt-out of your marketing emails?
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Infographic: Opt-Outs by Geographic Region
A geographic breakdown of opt-outs across major global regions, as well as the top 10 countries.
