Research & Thought Leadership
Insights from our experts across topics within the email compliance, opt-out, and suppression list management arena.
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OPTIZMO™ Releases 2024 Email Opt-Out Infographic
The annual infographic analyzes hundreds of millions of opt-out requests from 2024, focusing on timing, geographic location, and device trends.
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2024 Email Opt-Out Infographic
Download your copy of our 2024 Email Opt-Out Infographic, featuring when, where, and how opt-outs occurred during the previous year.
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2023 Email Opt-Out Infographic
Download your free copy of our 2023 Email Opt-Out Infographic, featuring unique data and insights that you won’t find anywhere else.
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A Deep Dive into Opt-Out Activity – OnlyInfluencers
Take a sneak peek at the latest email opt-out activity ahead of our 2023 infographic in this OI article written by our COO, Tom Wozniak.
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2024 Email Marketing Best Practices Guide by OPTIZMO & LashBack
Email Marketing Best Practices – Must Dos & Sometimes Dos When you ask an email marketing pro the…
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2022 Email Opt-Out Infographic
Check out OPTIZMO’s new infographic and video on 2022’s email Opt-Out data that you won’t get anywhere else.
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2021 Email Opt-Out Infographic
Check out our 2021 Opt-Out Infographic for a look at how the second year of the pandemic impacted email opt-out behavior.
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2020 Email Opt-Out Infographic
Check out our 2020 Email Opt-Out Infographic – our third annual report covering opt-out activity throughout the year.
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Guide to Results Driving Email Marketing for 2021
Check out our latest white paper, written with Everflow.io – A Comprehensive Guide to Results Driving Email Marketing for 2021
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Opt-Out Domain & IP Address Guide
In email marketing, the Opt-Out Domain and IP Address are important aspects of both an effective compliance program and overall email strategy.
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Brand Integrity Guide
This guide, co-authored by OPTIZMO and CAKE, outlines six common affiliate marketing pitfalls that can threaten brand integrity and shares practical strategies to help advertisers avoid them when building and managing affiliate programs.
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2019 Email Opt-Out Infographic
2019 Email Opt-Out Infographic – A look at global email opt-out behavior – is our latest infographic, looking at opt-out data.
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Infographic – Advertiser’s Email Affiliate Guide
An Advertiser’s Email Affiliate Guide – Infographic Email has been a highly effective marketing tool for companies from…
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An Advertiser’s Guide to Utilizing an Email Affiliate Program
OPTIZMO releases its Advertiser’s Guide to Utilizying an Email Affiliate Program, in collaboration with Clickbooth, the top-rated affiliate network.
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OPTIZMO’s Guide to Email Marketing Metrics
This guide provides an overview of 8 email metrics you should be using to measure campaign performance and optimization.
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OPTIZMO’s Guide to Email Suppression List Management
Our Guide to Email Suppression List Management provides email marketers with a background on the importance of email suppression list management.
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Infographic: Opt-Outs by Day & Time
Discover what 200 million opt-out requests say about when to send your email campaigns…and when not to.
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Infographic: Opt-Outs by Device, Browser & Operating Systems
What devices, browsers, and operating systems are people using when they opt-out of your marketing emails?
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Infographic: Opt-Outs by Geographic Region
A geographic breakdown of opt-outs across major global regions, as well as the top 10 countries.
