Content is Key for Successful Email Marketing, Expert Says
Perhaps no single factor will have a greater impact determining the ultimate fate of an email marketing campaign than content creation.
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Three Email Newsletter Mistakes to Avoid
For those that see real merit to email newsletters, there are a number of important mistakes to avoid.
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Timing Important for Email Marketing
Without proper timing, a campaign will miss out on many valuable opportunities, and its messages will resonate less with recipients.
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Email Marketing Should Feature Multiple Channels
Too often, organizations develop a mutli-pronged approach to marketing, which is good, but then fail to use them in conjunction. Yet these other channels can provide a great deal of useful material.
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What Clients “Like”: Merging Social Media and Email Campaigns
Social media sites like Facebook and Twitter have revolutionized the ways that businesses interact with a client base and establish a clear brand identity to the digital world.
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Accurate Data Necessary for Effective List Segmentation
A recent survey, conducted by Return Path, found that marketers intend to increase their use of analytics in the coming year largely in order to develop improved segmentation and targeting tactics, according to Econsultancy.
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Segmentation: A Key List Management Technique
The importance of understanding the diversity within an email campaign’s target audience was recently highlighted by Pamela Vaughan of Hubspot, who argued that segmentation is a key list management strategy that all email marketers should consider implementing.
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Don’t Overlook the Importance of Brainstorming and Planning in Email Marketing
There are many critical components of a successful email marketing campaign. Businesses must develop strategies that are both diversified and focused to be effective.
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Avoid Costly Email List Marketing Pitfalls
Email lists have been central to the ways companies do business and interact with potential and current clients, partners, associates and investors for more than a decade.
