3 Tips on Ensuring Email Compliance
Digital communications is becoming a leading tool for marketing and customer service across almost every industry.
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Remember Key Trends with Email Marketing
Email marketing is a top solution for businesses trying to increase profits and enhance brand reputation.
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Email Compliance can be Confusing for the Unprepared
Email marketing is a highly successful endeavor for most businesses that invest in it, but it requires a bit of preparation and foresight to be accomplished properly.
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CAN-SPAM Compliance Failure can Lead to FTC Audit
CAN-SPAM compliance failures can lead to FTC audits.
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3 Email Advertising Essentials: Useful Content, List Management and Avoiding Spam Filters
It is essential for all email marketers to follow best practices to maximize their effectiveness. And, as several experts recently highlighted, three of those best practices are creating useful content, carefully managing lists and avoiding spam filters.
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OPTIZMO™ Releases First Ever Advertiser Access Portal
Last month, OPTIZMO™ Technologies released their highly anticipated Advertiser Access Portal. Exclusive to OPTIZMO, this new feature allows Advertisers that do not have an account with OPTIZMO, but their Network does, to directly import their opt-out lists to the OPTIZMO Advertiser Access Portal – both eliminating double handling of sensitive data and saving Networks valuable…
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OPTIZMO Launches Advanced Alert Notification System & User Interface Enhancements
Early this year, OPTIZMO Technologies, LLC launched new features to their Alert Notification System, known as Email Brand Manager®, as well as unveiled an enhanced user interface to their suppression list management platform. These new Alert features provide a level of efficiency not available in any other Alert Notification System on the market – creating…
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OPTIZMO: Why Compliance Should NOT be on the Chopping Block
OPTIZMO Technologies is looking to reshape the conversation around risk management, email compliance and the sustainability of the email marketing industry.
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The Compliance Gold Standard: Clickbooth Upgrades to OPTIZMO Platform
CPA Affiliate Network, Clickbooth, recently implemented OPTIZMO’s Email Suppression List Management and Campaign Management software.
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OPTIZMO: Building for the Future of Suppression List Management
OPTIZMO launched two new, cutting-edge Suppression List Management applications, SMS Suppression Manager® and Creative Distribution Manager®.
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OPTIZMO VS. LashBack: Why Email Advertisers Need Both
OPTIZMO and LashBack partnered to give Email Advertisers, Networks, and Agencies a combined solution that is greater than the sum of its parts.
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Turning Fumbles Into Field Goals: OPTIZMO Launches Email Brand Manager
OPTIZMO launched fully automated alert notification system for email suppression list management, coined Email Brand Manager.
