3 Ways Compliance Improves your Email Program Published on March 28, 2019 on FeedFront. For many email marketers, running a program that is compliant with CAN-SPAM is seen as a legal requirement, whose main benefit is avoiding potential fines or other legal penalties. However, running a compliant email program leveraging industry best practices has a number…
Why Email Suppression List Management Matters Published on 1/31/19 on Business2Community. As of 2019, email marketing has officially entered middle age. Like a lot of 40+ year olds, email marketing can look back at a long history of success and, by committing to a set of best practices going forward, shows no sign of slowing…
The Ins and Outs of Merge/Purge for Email The term merge/purge (merge purge) or dedupe has a long history that has its roots in pre-internet age direct marketing. A common situation for an advertising using direct mail was the need to regularly obtain new recipient names and addresses to add to their database, in order…
It’s a Mobile First World Since the advent of the smartphone, and particularly the launch of the first iPhone in 2007, it was feasible to see a day when more consumers would access the internet from their mobile phones than their more traditional computers. The explosion of the mobile device market eventually led to a…
Over the past 10 years, we’ve always enjoyed kicking off a new year with a trip to Las Vegas for Affiliate Summit West 2019 continueing the trend. The OPTIZMO team jetted off to Las Vegas in early January to attend ASW19, as well as MailCon and the Mailer Meetup, making it an event triple-header to start…
OPTIZMO™ Appoints Jake Dearstyne as Chief Revenue Officer New role will drive the continued growth of the company AUSTIN, Texas, Jan. 16, 2019 (GLOBE NEWSWIRE) — OPTIZMO Technologies, the industry leader in suppression list management, today announced the appointment of Jake Dearstyne as Chief Revenue Officer (CRO), as the company continues to grow its business…
COLLECT – STORE – DISTRIBUTE – AUTOMATE Curious to get a quick overview of how OPTIZMO’s email suppression list management platform works? Check out our explainer video, which highlights how brands and performance marketers leverage our platform to ensure email compliance with CAN-SPAM, automate the collection, storage, and distribution of email opt-out requests, and enhance…
OPTIZMO Technologies, the industry leader in email suppression list management, is excited to announce the launch of its newly redesigned website, to kick off 2019. The new website supports the company’s position as the recognized leader within the email marketing and email compliance arenas.
2019 is a big year for OPTIZMO, as we are celebrating our 10th anniversary – technically later this year, but we’re going to start the celebration on January 1 and continue it throughout the year.
In case you missed it in your inbox, check out our December 2018 Newsletter here! The feature article is about the release of our new Guide to Email Suppression List Management. Don’t miss it! Check out our New Guide to Email Suppression List Management In case you missed it earlier this week, we released our first…
OPTIZMO™ Releases Guide to Email Suppression List Management The guide provides a reference for email marketers AUSTIN, Texas, Dec. 18, 2018 (GLOBE NEWSWIRE) — OPTIZMO Technologies, the industry leader in email suppression list management, has released its first guide to email suppression list management. The guide provides email marketers with information on the importance of email…
Among the many the reasons that email continues to be such an effective marketing and communication platform after 40 years, is that it has embraced technological advancements and adapted to significant changes.