OPTIZMO’s Guide to Email Suppression List Management
The guide provides email marketers with a background on the importance of email suppression management and different strategies that can be used to optimize overall email campaign performance.
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4 Tips for Improving Email Open Rates – Adotas
The most compelling email creative, engaging offer, and brilliant call-to-action can still fail to produce any response, if no one opens the email in the first place.
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What We Can Learn From Email Marketing’s 40-Year Evolution – Forbes
It’s funny to think of any form of digital marketing as “old school,” but in 2018, email marketing fits that bill. We’re at a point where email marketing is older than many of its current practitioners.
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3 Holiday Email Marketing Tips
The holiday season is well underway, with marketers competing for attention, engagement, and conversions (sales, signups, etc.).
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OPTIZMO™ Joins the Performance Marketing Association
OPTIZMO™ Joins the Performance Marketing Association The company will also be involved on the PMA Compliance Council AUSTIN, Texas, Dec. 05, 2018 (GLOBE NEWSWIRE) — OPTIZMO Technologies, the industry leader in email suppression list management, has announced that it has joined the Performance Marketing Association (PMA) and will be participating in the association’s Compliance Council,…
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OPTIZMO – November 2018 News – Ready for Vegas?
In case you missed it in your inbox, check out our September 2018 Newsletter here!
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OPTIZMO™ Sponsoring MailCon Las Vegas 2019
OPTIZMO Technologies, the industry leader in email suppression list management, has announced that it will be sponsoring MailCon on January 5, 2019, marking the second time the company has sponsored or exhibited at the event.
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Do Not Overlook the ‘From’ Address
For marketers who are newer to email, the importance of the From address can often be overlooked.
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ASW-MailCon Las Vegas 2019 Preview
Team OPTIZMO is already gearing up for 2019 and we’ll kick off the year in style with Affiliate Summit West, MailCon and the Mailer Meetup in Las Vegas!
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Why CAN-SPAM Compliance is Crucial to Email Marketing
Get your message in front of your customers, while making sure you stay compliant with laws like the CAN-SPAM Act.
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OPTIZMO – October 2018 Newsletter – Lessons from Fast Growth Companies
OPTIZMO – October 2018 News – Lessons from Fast Growth Companies
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Searching for Brand Safe Marketing Channels – Adotas
While brands continue to move budgets to digital channels, they are also drawn to those options that provide potentially more brand safe environments. One channel that advertisers continue to turn to is email marketing.
