Turning a Negative into a Positive – Adotas
A lot of successful marketers are optimistic by nature, focusing on the positive. This positivity shows up in marketing performance analysis and optimization as well.
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Leveraging Your Email Suppression List for Better Audience Targeting – ReachDynamics Blog
There have been times during the 40 year history of email marketing when a lot of marketers took a spray-and-pray approach to their campaigns – emailing large groups of people, targeted or not – hoping to connect with the right prospects in the process.
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4 Ways to Improve Email Open Rates – Madrivo Guest Post
For an email campaign to be successful, one of the first things that needs to happen is for recipients to actually open your message.
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3 Email Marketing Dos to Engage Customers Throughout the Lifecycle – Guest Post
Engaging your clients throughout the customer lifecycle is crucial to gaining new ones and retaining them.
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August 2018 Newsletter – We Made The List!
In case you missed it in your inbox, check out our August 2018 Newsletter.
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Effective Email List Building is a Key to a Successful Email Program
Two of the most important components of any marketing effort are list building and cleansing.
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Don’t Ignore the Foundations of Email Marketing
Email marketers sometimes become so taken with new trends and ideas in the field that they begin to overlook the fundamentals that are among the most important factors email marketing.
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Successful Email Campaign Management Requires Effective Performance Analysis
To ensure that an email campaign is as effective as it can be, it is critical for organizations to utilize and learn from analytical tools.
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OPTIZMO™ Releases Second Global Opt-Out Infographic
OPTIZMO™ Releases Second Global Opt-Out Infographic The infographic visualizes data on opt-out requests the company has processed from around the world with a focus on technology. August 1, Austin, TX — OPTIZMO Technologies, the industry leader in email suppression list management, has released the second in its Email Opt-Out Infographic series, visualizing opt-out behavior from…
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Affiliate Summit East – 2018
During July 29-31, 2018, thousands of digital marketers from will gather at the New York Marriott Marquis for the performance marketing industry’s premier global event, Affiliate Summit East 2018 (#ASE18).
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Infographic: Opt-Outs by Device, Browser & Operating Systems
What devices, browsers, and operating systems are people using when they opt-out of your marketing emails?
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Email Opt-Out Behavior Infographic by Geography – Adotas
Opt-Outs (or unsubscribes) are a part of virtually every email marketing campaign. They tell half the story of how your email list size changes over time
