Every business invests in marketing initiatives, but not every one succeeds. Many companies are constantly looking for ways to improve marketing solutions and increase conversion rates. For many, the answer lies in email marketing services.
For those that see real merit to email newsletters, there are a number of important mistakes to avoid.
Without proper timing, a campaign will miss out on many valuable opportunities, and its messages will resonate less with recipients.
It’s not news to any marketing professional that once again email marketing campaigns are going to be essential to driving business and serving as a central gateway to company news, new initiatives and social media campaigns.
While many businesses are utilizing email list marketing to increase web traffic and conversion rates, not all businesses are finding success with their strategies.
Here are three of the most basic, essential mistakes that marketers should strive to avoid.
As the holiday season is in swing and small businesses in the United States look toward the New Year, tidying up the company email list may be just as important as that resolution to go to the gym every day.
Here are three key email campaign management tips for improving marketing up to and during the holidays.
Email marketing integration isn’t so much about implementing a new solution as it is coordinating social, web, video and email marketing initiatives to work in conjunction with each other.
Email is considered the best marketing solution on the web for a number of good reasons.
Too often, organizations develop a mutli-pronged approach to marketing, which is good, but then fail to use them in conjunction. Yet these other channels can provide a great deal of useful material.
As a recent study demonstrated, social media has yet to overtake email as a sales driver. In fact, it’s not even close.