There have been times during the 40 year history of email marketing when a lot of marketers took a spray-and-pray approach to their campaigns – emailing large groups of people, targeted or not – hoping to connect with the right prospects in the process.
In case you missed it in your inbox, check out our August 2018 Newsletter.
Two of the most important components of any marketing effort are list building and cleansing.
In case you missed it in your inbox, check out our July 2018 Newsletter.
Email marketers are well-versed in using audience targeting and list management strategies to optimize campaign performance.
OPTIZMO™ Exhibiting at MailCon New York 2018 The company will join 40 other exhibitors at the email marketing, performance, and deliverability event. July 12, Austin, TX — OPTIZMO Technologies, the industry leader in email suppression list management, has announced that it will be exhibiting at MailCon New York on July 28, 2018, marking the first…
OPTIZMO June 2018 Newsletter – Infographic Release
Publishers Clearing House – Success Story We are always excited to share case studies and success stories from our clients about how OPTIZMO has positively impacted their business. Today, we have a great success story about how Publishers Clearing House leverages the OPTIZMO platform to support their focus on Compliance, Transparency, and Trust. You can…
Since its inception in 2003, the CAN-SPAM Act has provided a framework enabling companies to email their clients and prospects while remaining compliant with regulatory rules.
Email marketers must be careful to use the most relevant metrics to optimize their email campaigns.
Over the next few weeks we will be upgrading client accounts to our enhanced Opt-Out process.
Managing email creatives can be a very time consuming part of the campaign management process – especially when partnering with multiple mailers. OPTIZMO’s Creative Distribution Manager automates the distribution of campaign creatives.