OPTIZMO’s Guide to Email Suppression List Management
The guide provides email marketers with a background on the importance of email suppression management and different strategies that can be used to optimize overall email campaign performance.
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What We Can Learn From Email Marketing’s 40-Year Evolution – Forbes
It’s funny to think of any form of digital marketing as “old school,” but in 2018, email marketing fits that bill. We’re at a point where email marketing is older than many of its current practitioners.
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OPTIZMO – November 2018 News – Ready for Vegas?
In case you missed it in your inbox, check out our September 2018 Newsletter here!
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OPTIZMO™ Sponsoring MailCon Las Vegas 2019
OPTIZMO Technologies, the industry leader in email suppression list management, has announced that it will be sponsoring MailCon on January 5, 2019, marking the second time the company has sponsored or exhibited at the event.
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Why CAN-SPAM Compliance is Crucial to Email Marketing
Get your message in front of your customers, while making sure you stay compliant with laws like the CAN-SPAM Act.
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OPTIZMO – October 2018 Newsletter – Lessons from Fast Growth Companies
OPTIZMO – October 2018 News – Lessons from Fast Growth Companies
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Searching for Brand Safe Marketing Channels – Adotas
While brands continue to move budgets to digital channels, they are also drawn to those options that provide potentially more brand safe environments. One channel that advertisers continue to turn to is email marketing.
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Insights from Email Opt-Outs – Adotas
Email opt-outs can provide a wealth of data for marketers by providing insights on users who have chosen to actively dis-engage with your email program.
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Email Marketers Should Consider Various Targeting Options
There are numerous ways for an organization to approach email list targeting. Here are several options marketers should consider.
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MailCon 2019
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Email Marketers Should be Careful not to Over-Segment
Over-segmentation of your list can be too much of a good thing.
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OPTIZMO – September 2018 News – New Opt-Out Data
Check out the OPTIZMO September 2018 newsletter.
