Our 2024 Email Opt-Out Infographic captures new insights into when, where, and how email recipients are opting out, offering a snapshot of consumer behaviors and broader digital engagement trends.
Over the past several years, email marketing has continued to evolve, through a global pandemic, changing regulations, and constant shifts in inbox management. Despite the disruption, email remains one of the most resilient and effective channels in digital marketing.
Highlights from the 2024 Infographic:
- Geographic Trends: After an uptick in international opt-out activity in 2023, 2024 saw a return to more typical patterns, with North America accounting for over 80% of total opt-out volume.
- Email Domains: Yahoo! retained its position as the top domain for opt-out activity, widening its lead over Gmail.
- Time of Day: The most active hour for opt-outs stayed consistent, peaking between 9–10 AM Central Time.
- Device Usage: Mobile devices once again dominated opt-out activity in 2024, fully returning to pre-pandemic trends after a temporary shift toward desktop during the pandemic years.
This detailed exploration of opt-out trends can help email marketers move beyond viewing opt-outs solely as negative signals. When viewed holistically, these insights offer valuable opportunities to better understand audience behavior, improve targeting strategies, and enhance overall email campaign performance.
Download your free copy of the 2024 Email Opt-Out Infographic by filling out the form below!
Want more insights? Visit our blog for expert takes on email compliance, suppression list management, and more.
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2024 Email Opt-Out Infographic
Please fill out the form below to download your copy.
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