We wrap up our incredible journey of the LinkUnite V Interview Series with Sarah Darling, Director of Marketing at ID Plans. Attending her first LinkUnite, she quickly recognized what sets it apart, from the energy in the room to the way conversations turn into real connections. For Sarah, the shared experience of LinkUnite made connections form quickly, and provided numerous learning opportunities.
After building a career across multiple industries before entering affiliate marketing just over a year ago, she brings a fresh perspective to the space. She reflects on stepping into this corner of digital marketing, how it compares to past roles, and why seeing more women in leadership, along with more intentional mentorship, matters.
Looking ahead, Sarah shares what’s catching her attention across the broader marketing landscape, including the rise of B2B influencers and the trust-driven relationships they create. The advice that’s stayed with her is simple: lead with curiosity. Understanding context, culture, and how decisions are really made has shaped how she collaborates and strengthened her impact across global teams.
It’s a fitting wrap-up to this year’s series, a reminder that growth often begins with curiosity, connection, and a willingness to keep learning.
To watch more interviews from LinkUnite V, along with other videos from across the email marketing industry, check out our full Video Library or YouTube channel.
