OPTIZMO™ and LashBack™ Collaborate to Release the 2024 Email Marketing Best Practices Guide
Combining decades of industry experience, the guide presents essential strategies for effective email marketing campaigns for the seasoned email marketer.
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Meet The Team: Tom Wozniak – COO
Meet Tom, COO at OPTIZMO, husband, outdoorsman, dog dad, obsessive fitness enthusiast, and industry OG.
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The Email Marketer’s Personal Assistant: Using AI to Craft Compelling Emails
No, AI isn’t going to take your job just yet but it can make it easier! Embrace the blend of cutting-edge technology and seasoned marketing savvy to craft AI-powered emails that not only streamline your workflow but also deliver measurable results.
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Meet The Team: Brian Culp – EVP of Sales & Client Services
Meet Brian, the Director of Sales & Client Services, family man, surfer, and passionate business partner at OPTIZMO.
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Meet The Team: Jake Dearstyne – CRO
Meet Jake Dearstyne, our CRO, world traveler, ‘foodie’, and resident dog lover at OPTIZMO in our ‘Meet The Team’ video series.
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New Gmail And Yahoo! Bulk Mailer Requirements – PMA Blog
Navigate the 2024 Gmail & Yahoo! bulk mailer requirements. Ensure compliance with updated email authentication, unsubscribe options, and spam thresholds.
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Four Questions Email Marketers Should Be Asking About AI – Forbes
Tom Wozniak, OPTIZMO’s COO, features in this Forbes article highlighting questions email marketers should consider regarding AI.
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3 Quick Tips on How to Use a Suppression File Outside of its Most Common Use
Discover three different strategic ways to leverage your email suppression files.
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Amanda Farris: A.I. & Data Privacy in 2023 – Part 2
In Part 2 of this ComplianceCast with Amanda Farris, we discuss the evolving role of AI and data privacy in affiliate marketing. Additionally, we talk anticipated changes to the industry through the remainder of 2023 and heading into 2024.
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Email Marketing in the Big Marketing Picture – OnlyInfluencers
This article discusses the challenges email marketers face due to the isolation of marketing channels within organizations. It highlights how various channels often operate separately, hindering the uniformity of the overall marketing strategy.
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Amanda Farris: LinkUnite
Discover LinkUnite’s growth in the latest ComplianceCast episode with founder Amanda Farris. Dive into women’s empowerment, networking, and industry partnerships.
