4 Tips for Re-Engaging Inactive Subscribers
Inactive subscribers can quietly hurt deliverability. Here are 4 tips for re-engaging them and knowing when it’s time to let go.
-
-
3 Tips for Choosing the Right Send Frequency
How often should you email your list? Here are 3 practical tips for finding a send frequency that keeps engagement up and unsubscribes down.
-
Reputation Is the New Compliance: What ESPs Are Enforcing Now | Warmy & Optizmo Webinar
OPTIZMO’s Jake Dearstyne sits down with Warmy’s Alina Shpak to discuss why sender reputation is now the compliance benchmark ESPs enforce.
-
Preparing for the AI Email Future – MailCon
A guest post written by OPTIZMO’s COO for the MailCon blog looks at the flip side of AI in email marketing: the new challenges it’s creating for mailers, beyond the usual talk.
-
5 Tips for Writing Better Email Preview Text
This quick breakdown covers five practical tips for writing preview text with more intention, including character count and how to make it work alongside your subject line.
-
5 Email Marketing Metrics Worth Tracking for New Mailers
Learn which email marketing metrics new mailers should track to measure engagement, conversions, list health, and overall campaign performance.
-
Deliverability & Compliance: The 2026 Email Masterclass | Warmy.io & OPTIZMO Webinar
Our COO Tom Wozniak joins Warmy CEO Daniel for a wide-ranging conversation covering email compliance, the debut of PostLever (formerly Deploy), and what it takes to stay successful in email marketing in 2026.
-
Three Tips For Getting More Value Out of Your Opt-Out Data
Many email marketers process their opt-out data and move on from it, but the signals behind it can be surprisingly useful for optimizing future campaigns.
-
Three Email Marketing Habits Worth Building
Most email optimization efforts look pretty similar from program to program, but these three habits tend to pay dividends across all of them without getting nearly the same attention.
-
Deploying the Future: OPTIZMO’s Evolution in Email Marketing
OPTIZMO COO Tom Wozniak sits down with CAKE/TUNE’s Garth Harris to break down PostLever (formerly Deploy), the new platform built to simplify the email deployment process.
-
Five Things Email Marketers Should Consider About AI-Generated Inbox Summaries
AI-generated inbox summaries are changing how people read email before they ever open it, and this breakdown covers what marketers should consider.
-
3 Things Marketers Should Be Thinking About Regarding AI – Forbes
OPTIZMO’s COO Tom Wozniak outlines three AI challenges marketers aren’t talking about enough, from AI acting as a gatekeeper to your emails to getting better results by giving AI more context.
