The CAN-SPAM Act of 2003: A 2024 Overview
An updated overview of The CAN-SPAM Act of 2003, with some key aspects that email marketers should be aware of when planning their campaigns.
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Ashleigh Arnaud: Affiliate Summit West 2024
Tune into the ComplianceCast series from Affiliate Summit West 2024! This episode features Ashleigh Arnaud, Founder and CEO of Pubflow Consulting answering some quick-hitting questions about ASW, Vegas, and more.
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5 Best Practices for Writing Engaging Subject Lines
Maximize email opens with these 5 best practices for crafting engaging subject lines. Learn to personalize, demonstrate value, and build trust.
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3 Reasons to SUPPRESS Recipients from an Email Campaign
This article goes over three more reasons to go beyond simple opt-outs with your email suppression and refine your audience engagement.
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Yet Another 2024 Digital Marketing Forecast – Forbes
’Tis the season … for pundits and marketing industry experts to come out with lots of forecasts and predictions for 2024. – Tom Wozniak, OPTIZMO’s COO, features in this Forbes Councel post.
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Happy Holidays 2023!
Happy Holidays from the OPTIZMO family!
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OPTIZMO™ and LashBack™ Collaborate to Release the 2024 Email Marketing Best Practices Guide
Combining decades of industry experience, the guide presents essential strategies for effective email marketing campaigns for the seasoned email marketer.
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Meet The Team: Tom Wozniak – COO
Meet Tom, COO at OPTIZMO, husband, outdoorsman, dog dad, obsessive fitness enthusiast, and industry OG.
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2024 Email Marketing Best Practices Guide by OPTIZMO & LashBack Post
Email Marketing Best Practices – Must Dos & Sometimes Dos When you ask an email marketing pro the best way to drive more conversions, increase engagement, write great email content, etc., their answer is likely to start with ‘It depends…’ That’s because so many best practices in email marketing depend on the goals of your…
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The Email Marketer’s Personal Assistant: Using AI to Craft Compelling Emails
No, AI isn’t going to take your job just yet but it can make it easier! Embrace the blend of cutting-edge technology and seasoned marketing savvy to craft AI-powered emails that not only streamline your workflow but also deliver measurable results.
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Meet The Team: Brian Culp – EVP of Sales & Client Services
Meet Brian, the Director of Sales & Client Services, family man, surfer, and passionate business partner at OPTIZMO.
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Meet The Team: Jake Dearstyne – CRO
Meet Jake Dearstyne, our CRO, world traveler, ‘foodie’, and resident dog lover at OPTIZMO in our ‘Meet The Team’ video series.
