Three Email Best Practices for High-Performing Campaigns – Forbes
Check out our latest article on Forbes, including three best practices that can lead to high performing email marketing campaigns.
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4 Ways to Add Video to your Marketing Strategy – Business2Community
Check out this article from OPTIZMO’s head of marketing in Business2Community on how to add video to your marketing strategy.
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Partner Interview with Everflow
Check out this new OPTIZMO partner interview post with Michael Cole, VP of Marketing from tracking platform provider, Everflow.
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CAKE Spotlight: Q&A Post with OPTIZMO
This CAKE blog Q&A features OPTIZMO CRO Jake Dearstyne discussing the role of automated email compliance in affiliate programs, common pitfalls marketers face, and how CAKE and OPTIZMO work together to support compliant, high-performing email marketing.
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Suppression List Management
Suppression List Management is a vital component of effective email and SMS compliance programs with laws like CAN-SPAM and TCPA.
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Brand Integrity Guide
This guide, co-authored by OPTIZMO and CAKE, outlines six common affiliate marketing pitfalls that can threaten brand integrity and shares practical strategies to help advertisers avoid them when building and managing affiliate programs.
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OPTIZMO Video Series – Interview Highlights
The latest OPTIZMO video release includes interview highlights from a number of the more in-depth interviews from earlier videos.
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OPTIZMO™ Releases Video Interview Series
OPTIZMO Technologies announces the release of the company’s first partner video interview series, including various partners and clients.
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Email Marketing Tip – What is Negative Targeting?
Negative targeting can be a highly effective method for effective audience targeting within your email marketing campaigns.
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OPTIZMO Video Series – Interview Mixtape
OPTIZMO interview mixtape mashup video recorded during Affiliate Summit West and MailCon Las Vegas in January 2020 with numerous partners.
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Three Reasons Email is Hitting its Stride in ‘Middle Age’ – Forbes
Digital Marketing may be considered a young person’s industry, but email marketing, arguably the first form of digital marketing is entering middle age.
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Turning a Negative into a Positive – Only Influencers
Turning a Negative into a Postive article on the Only Influencers blog, focused on using negative marketing signals for email optimization.
