Approaching Email Marketing During A Public Crisis – Forbes
Email marketing during a crisis or public emergency can be very challenging. Here are some email best practices to consider in your program.
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Email Marketing Tip – Using a Preference Center
A look at the rationale and potential benefits of using a Preference Center as part of your overall email Opt-Out process.
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Rewind: A Look Back at SXSW 2019
Take a look back at some video highlights recorded during our last OPTIZMO Technologies Team Summit in Austin TX, during SXSW 2019.
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Using Suppression List Management for Audience Targeting – Business2Community
Check out our latest article on Business2Community on optimizing your audience targeting program by using suppression list management.
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Email Marketing Tip – Suppressing High-Volume Non-Responders
OPTIZMO email marketing tips blog post – suppressing high-volume non-responders can be a big benefit for your email marketing program.
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Four Keys to Use Goal Setting in Your Marketing Program – Forbes
Effective goal setting can be a game changer in your marketing program. This article provides four keys to setting goals.
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Email Marketing Tip – Suppressing Current Customers
Why suppressing current customers may have a positive impact on your marketing program, as well as your business in general.
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Partner Interview with Diablo Media
Check out OPTIZMO’s latest Q&A partner Q&A inverview post with Gordon Riegel, Director of Client Engagement at Diablo Media.
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Is 2020 the Year Virtual Events Take Off? – Business2Community
Is 2020 the Year Virtual Events Take Off? With social distancing in effect, can virtual events take the place of real wold events this year?
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Experts Talk: Email Marketing in a Time of Corona – Ongage Blog
Our friends at Ongage gathered input from 17 marketing experts on how best to adapt their email marketing during a crisis.
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OPTIZMO™ Focuses on Client Data Security
OPTIZMO announces product enhancements that will allow the delivery of an even higher level of data security to all of its clients and partners in 2020.
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4 Tips for People New to Working from Home – Business2Community
With more people working from home than ever before, here are four tips to make your work from home more successful from our head of marketing.
