It’s funny to think of any form of digital marketing as “old school,” but in 2018, email marketing fits that bill. We’re at a point where email marketing is older than many of its current practitioners.
The holiday season is well underway, with marketers competing for attention, engagement, and conversions (sales, signups, etc.).
OPTIZMO™ Joins the Performance Marketing Association The company will also be involved on the PMA Compliance Council AUSTIN, Texas, Dec. 05, 2018 (GLOBE NEWSWIRE) — OPTIZMO Technologies, the industry leader in email suppression list management, has announced that it has joined the Performance Marketing Association (PMA) and will be participating in the association’s Compliance Council,…
In case you missed it in your inbox, check out our September 2018 Newsletter here!
OPTIZMO Technologies, the industry leader in email suppression list management, has announced that it will be sponsoring MailCon on January 5, 2019, marking the second time the company has sponsored or exhibited at the event.
For marketers who are newer to email, the importance of the From address can often be overlooked.
Team OPTIZMO is already gearing up for 2019 and we’ll kick off the year in style with Affiliate Summit West, MailCon and the Mailer Meetup in Las Vegas!
SMS marketing is a unique channel and requires specific tactics to be effective
Get your message in front of your customers, while making sure you stay compliant with laws like the CAN-SPAM Act.
OPTIZMO – October 2018 News – Lessons from Fast Growth Companies
While brands continue to move budgets to digital channels, they are also drawn to those options that provide potentially more brand safe environments. One channel that advertisers continue to turn to is email marketing.
This article includes several lessons learned from my experience working for three different fast growth companies over the years.