Affiliate Summit East 2018 Preview
We’re less than two weeks before Affiliate Summit East 2018 – here are some tips to get the most out of the event.
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Consider Geography When Developing Email Marketing Campaigns
Email marketers should consider incorporating geographic segmentation into their campaigns.
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OPTIZMO™ Exhibiting at MailCon New York 2018
OPTIZMO™ Exhibiting at MailCon New York 2018 The company will join 40 other exhibitors at the email marketing, performance, and deliverability event. July 12, Austin, TX — OPTIZMO Technologies, the industry leader in email suppression list management, has announced that it will be exhibiting at MailCon New York on July 28, 2018, marking the first…
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What GDPR Means For Email Marketing To EU Customers – Forbes.com
How does GDPR impact email marketers?
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June 2018 Newsletter – Infographic Release
OPTIZMO June 2018 Newsletter – Infographic Release
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Using Negative Marketing Signals for Campaign Optimization – FeedFront
Published on FeedFront on 7/25/2018 When analyzing email campaign performance, most marketers focus on their KPIs (CTR, Opens, Sales, ROI) and use those metrics to dial in performance. This concentration on the positive is the traditional approach to evaluating campaign results. It seems logical that if your goal is to get recipients to engage with your…
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OPTIZMO™ Releases Global Opt-Out Infographic
OPTIZMO™ Releases Global Opt-Out Infographic The infographic visualizes data on opt-out requests the company has processed from around the world. June 19, Austin, TX — OPTIZMO Technologies, the industry leader in email suppression list management, has released the email marketing industry’s first infographic that visualizes opt-out data from sample data set of unsubscribe requests processed…
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Infographic: Opt-Outs by Geographic Region
A geographic breakdown of opt-outs across major global regions, as well as the top 10 countries.
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Publishers Clearing House – Success Story
Publishers Clearing House – Success Story We are always excited to share case studies and success stories from our clients about how OPTIZMO has positively impacted their business. Today, we have a great success story about how Publishers Clearing House leverages the OPTIZMO platform to support their focus on Compliance, Transparency, and Trust. You can…
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GDPR and CAN-SPAM – A Comparison for US Emailers – Adotas
Since its inception in 2003, the CAN-SPAM Act has provided a framework enabling companies to email their clients and prospects while remaining compliant with regulatory rules.
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Choosing the Right Metrics is Crucial for Optimal Email Marketing
Email marketers must be careful to use the most relevant metrics to optimize their email campaigns.
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OPTIZMO™ Head of Marketing Tom Wozniak Accepted into Forbes Communication Council
OPTIZMO™ Head of Marketing Tom Wozniak Accepted into Forbes Communication Council The Forbes Communication Council is an invitation-only community for executives with successful backgrounds in marketing and public relations June 6, Austin, TX — OPTIZMO Technologies, the industry leader in email suppression list management, announced today that Executive Director of Marketing, Tom Wozniak has been…
