OPTIZMO – October 2018 Newsletter – Lessons from Fast Growth Companies
OPTIZMO – October 2018 News – Lessons from Fast Growth Companies
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Searching for Brand Safe Marketing Channels – Adotas
While brands continue to move budgets to digital channels, they are also drawn to those options that provide potentially more brand safe environments. One channel that advertisers continue to turn to is email marketing.
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Three Lessons From Working With Three Fast-Growth Companies – Forbes
This article includes several lessons learned from my experience working for three different fast growth companies over the years.
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Email Metrics can be Deceptive
Email campaigns generate a variety of metrics that need to be evaluated for a full view of performance.
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Insights from Email Opt-Outs – Adotas
Email opt-outs can provide a wealth of data for marketers by providing insights on users who have chosen to actively dis-engage with your email program.
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Email Marketers Should Consider Various Targeting Options
There are numerous ways for an organization to approach email list targeting. Here are several options marketers should consider.
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What You Can Learn From Email Opt-Outs – Ongage Guest Post
Examining and acting on negative marketing signals (like unsubscribes, bounce rates, and spam reports) can be very impactful in optimizing future campaigns.
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Lessons Learned from Email Opt-Outs – FeedFront
There’s a lot to learn from your email opt-outs, if you take the time to dig into the data.
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Email and Direct Mail can be Complementary
Given the resilience and popularity of direct mail and email marketing, it would be wise for marketers to leverage direct mail and email advertising in complementary ways.
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MailCon 2019
We’re excited to meet with mailers and others in the email marketing industry and introduce them to a variety ofnew tools we are developing to enhance their workflows when downloading suppression lists from OPTIZMO.
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Email Marketers Should be Careful not to Over-Segment
Over-segmentation of your list can be too much of a good thing.
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OPTIZMO – September 2018 News – New Opt-Out Data
Check out the OPTIZMO September 2018 newsletter.
