MailCon 2019
We’re excited to meet with mailers and others in the email marketing industry and introduce them to a variety ofnew tools we are developing to enhance their workflows when downloading suppression lists from OPTIZMO.
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Email Marketers Should be Careful not to Over-Segment
Over-segmentation of your list can be too much of a good thing.
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OPTIZMO – September 2018 News – New Opt-Out Data
Check out the OPTIZMO September 2018 newsletter.
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Stick the Landing… The Landing Page, That is
There are many elements of a marketing campaigns that are often overlooked. One of these is the landing page.
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Infographic: Opt-Outs by Day & Time
Discover what 200 million opt-out requests say about when to send your email campaigns…and when not to.
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Connecting with Your Non-Responders in the Real World – Guest Post
There are many reasons why your prospects don’t respond to email communications.
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Turning a Negative into a Positive – Adotas
A lot of successful marketers are optimistic by nature, focusing on the positive. This positivity shows up in marketing performance analysis and optimization as well.
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Leveraging Your Email Suppression List for Better Audience Targeting – ReachDynamics Blog
There have been times during the 40 year history of email marketing when a lot of marketers took a spray-and-pray approach to their campaigns – emailing large groups of people, targeted or not – hoping to connect with the right prospects in the process.
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4 Ways to Improve Email Open Rates – Madrivo Guest Post
For an email campaign to be successful, one of the first things that needs to happen is for recipients to actually open your message.
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3 Email Marketing Dos to Engage Customers Throughout the Lifecycle – Guest Post
Engaging your clients throughout the customer lifecycle is crucial to gaining new ones and retaining them.
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August 2018 Newsletter – We Made The List!
In case you missed it in your inbox, check out our August 2018 Newsletter.
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Effective Email List Building is a Key to a Successful Email Program
Two of the most important components of any marketing effort are list building and cleansing.
