A recent survey, conducted by Return Path, found that marketers intend to increase their use of analytics in the coming year largely in order to develop improved segmentation and targeting tactics, according to Econsultancy.
The importance of understanding the diversity within an email campaign’s target audience was recently highlighted by Pamela Vaughan of Hubspot, who argued that segmentation is a key list management strategy that all email marketers should consider implementing.
To help inexperienced marketers improve their methods, industry expert Wikus Engelbrecht recently shared several tips with Business News Daily. Most notably, he argued that email list cleansing and targeting are critical elements of any successful email campaign.
Affiliate Summit East 2016 is taking place July 31 – August 2, 2016 at the New York Marriott Marquis in New York, NY.
Email marketing is a highly successful endeavor for most businesses that invest in it, but it requires a bit of preparation and foresight to be accomplished properly.
One of the most significant consequences of mass email blasts can be damage to the company’s brand reputation.
LeadsCon is the definitive conference for online lead generation and direct response marketing. Showcasing the best people and companies in vertical media and direct response marketing, LeadsCon is the industry event performance marketers rely on to do more business.
Companies need to take every opportunity to get a leg up on competitors when it comes to pushing an aggressive and comprehensive digital marketing strategy.
There are many critical components of a successful email marketing campaign. Businesses must develop strategies that are both diversified and focused to be effective.
Here are three ways in which email advertising campaigns may benefit by being straightforward, rather than unique.
As a recent study demonstrated, consumers are generally pleased to receive marketing messages from firms they are interested in.
As several marketing experts have highlighted, it is critical that email marketers choose the right ESP.