Email Marketing is Hard — Only Influencers
In this OI article, Tom Wozniak breaks down why email marketing still delivers unmatched ROI, and why mastering it takes strategy, compliance, and real expertise.
-
-
LinkUnite V Interview Series – Rachel Honoway
The Executive Leadership Coach at Delta Catalyst Lab joined us at LinkUnite V to share her journey through digital marketing, lessons on accountability, and how embracing the rules can lead to new opportunities.
-
OPTIZMO European Recap: ClickBid World Ibiza & Affiliate World Europe
OPTIZMO’s summer trip to ClickBid World in Ibiza and Affiliate World Europe in Budapest combined panels, networking, and new connections with unforgettable experiences across two standout events.
-
LinkUnite V Interview Series – Claudia Reyes
The Operations Manager at Atwave joined us at LinkUnite V to talk about guiding a fast-growing team, fostering culture in a hybrid world, and the importance of stepping into your power.
-
LinkUnite V Interview Series – Wendy Palmer
The Founder of Steel Interactive Inc. talks about her path from industry beginnings to building her own company, the mentors who inspired her, and why authentic connections matter most to her.
-
LinkUnite V Interview Series – Phoebe Pinder
The Sales Director at ActiveProspect joined us to talk about starting her career during the pandemic, building confidence in sales, and the future of compliance and lead generation.
-
LinkUnite Interview Series – Tina Dixon
The COO of Ringlab Media reflects on two decades in the affiliate space, building culture through rapid growth, and how resilience shapes lasting success.
-
LinkUnite V Interview Series – Amber Hart
The Director of Client Services at IntegriShield talks about her path into compliance, the value of community, and why the industry never stands still.
-
LinkUnite V Interview Series – Katie Sedlak
Katie Sedlak, Chief Growth Officer at Email Agency, shares her take on leadership, lifelong learning, and an unforgettable whale-watching story.
-
LinkUnite V Interview Series – Season 2 Sizzle
It’s finally time, OPTIZMO’s LinkUnite Interview Series is back with Season 2, filmed at LinkUnite V in Boston!
-
OPTIZMO™ Introduces Deploy – The First Email Deployment Platform That Runs Itself
Built with mailers in mind, Deploy introduces automation, orchestration, and built-in compliance, eliminating manual campaign work while protecting performance and reputation.
-
6 Email Automation Features Worth Your Time
Exploring how to use automation with intention, this article outlines six practical strategies that help email marketers deliver smarter, more relevant messages without micromanaging every send.
