4 Ways to Add Video to your Marketing Strategy – Business2Community
Check out this article from OPTIZMO’s head of marketing in Business2Community on how to add video to your marketing strategy.
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Partner Interview with Everflow
Check out this new OPTIZMO partner interview post with Michael Cole, VP of Marketing from tracking platform provider, Everflow.
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CAKE Spotlight: Q&A Post with OPTIZMO
This CAKE blog Q&A features OPTIZMO CRO Jake Dearstyne discussing the role of automated email compliance in affiliate programs, common pitfalls marketers face, and how CAKE and OPTIZMO work together to support compliant, high-performing email marketing.
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Suppression List Management
Suppression List Management is a vital component of effective email and SMS compliance programs with laws like CAN-SPAM and TCPA.
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OPTIZMO Video Series – Interview Highlights
The latest OPTIZMO video release includes interview highlights from a number of the more in-depth interviews from earlier videos.
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Email Marketing Tip – What is Negative Targeting?
Negative targeting can be a highly effective method for effective audience targeting within your email marketing campaigns.
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OPTIZMO Video Series – Interview Mixtape
OPTIZMO interview mixtape mashup video recorded during Affiliate Summit West and MailCon Las Vegas in January 2020 with numerous partners.
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Three Reasons Email is Hitting its Stride in ‘Middle Age’ – Forbes
Digital Marketing may be considered a young person’s industry, but email marketing, arguably the first form of digital marketing is entering middle age.
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Turning a Negative into a Positive – Only Influencers
Turning a Negative into a Postive article on the Only Influencers blog, focused on using negative marketing signals for email optimization.
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LeadsCouncil On-Air Podcast with Tom Wozniak
Check out this LeadsCouncil On-Air podcast interview with OPTIZMO’s very own head of marketing, Tom Wozniak discussing email marketing and compliance.
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OPTIZMO Video Series – Bliss Media Interview
Interview with Jeff Fisher, Managing Partner at Bliss Media meeting with the OPTIZMO Technologies team to discuss email marketing and compliance.
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OPTIZMO Video Series – Third Element Marketing Interview
Interview with Alex Zabrondnik, Co-Founder of Third Element Marketing, who sat down with the OPTIZMO team in Las Vegas in early 2020.
