5 Tips for Writing Better Email Preview Text
This quick breakdown covers five practical tips for writing preview text with more intention, including character count and how to make it work alongside your subject line.
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5 Email Marketing Metrics Worth Tracking for New Mailers
Learn which email marketing metrics new mailers should track to measure engagement, conversions, list health, and overall campaign performance.
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Three Tips For Getting More Value Out of Your Opt-Out Data
Many email marketers process their opt-out data and move on from it, but the signals behind it can be surprisingly useful for optimizing future campaigns.
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Three Email Marketing Habits Worth Building
Most email optimization efforts look pretty similar from program to program, but these three habits tend to pay dividends across all of them without getting nearly the same attention.
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Five Things Email Marketers Should Consider About AI-Generated Inbox Summaries
AI-generated inbox summaries are changing how people read email before they ever open it, and this breakdown covers what marketers should consider.
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3 Things Marketers Should Be Thinking About Regarding AI – Forbes
OPTIZMO’s COO Tom Wozniak outlines three AI challenges marketers aren’t talking about enough, from AI acting as a gatekeeper to your emails to getting better results by giving AI more context.
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Four Signs Your Email List Needs Some Spring Cleaning
Four telltale signs your email list is overdue for a cleanup, and what to do about each one before they start hurting your deliverability and sender reputation.
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Why Your Email Campaigns Aren’t Converting (It’s Not Your Subject Line) – Guest Post by Jeanne Jennings
Email marketing expert Jeanne Jennings writes why most conversion problems trace back to one overlooked element, and shares a practical framework for fixing it fast.
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2025 Email Opt-Out Infographic
Download OPTIZMO’s annual email opt-out infographic for a breakdown of 2025 opt-out trends by geography, email domain, monthly distribution, and operating system.
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What Is Multivariate Testing in Email Marketing?
Multivariate testing lets you test multiple email elements simultaneously to find the best-performing combination. Learn how it works, how it differs from A/B testing, and why it belongs in your email deployment strategy.
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How Bots Are Ruining B2C Email Lists – Guest Post by Leon Hoppe
In this guest post, Leon Hoppe explains how bot activity is increasingly shaping email engagement metrics, highlighting why marketers may need to take a closer look at list quality and how it can influence performance.
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Why Accurate Email Data is the Foundation of Compliant, High-Performing Campaigns – ZeroBounce Guest Post
This guest post explores how accurate email data supports deliverability and compliance, and how verification and ongoing list hygiene help protect sender reputation and keep campaigns performing reliably.
