-
-
-
Our Second Consecutive Year on the Inc. 5000 List
OPTIZMO makes the Inc. 5000 list for 2019!
-
5 Key To-Do Items After an Industry Event
5 Key to-do items after you return from an industry event.
-
OPTIZMO’s Guide to Email Marketing Metrics
This guide provides an overview of 8 email metrics you should be using to measure campaign performance and optimization.
-
Improve Your Email Sender Reputation in Three Steps – Forbes
One challenge that has emerged for email marketers is getting emails into their recipients’ inboxes.
-
-
A New York Event Primer – MailCon, Affiliate Summit East, Mailer Meetup
A New York Event Primer – MailCon, Affiliate Summit East, Mailer Meetup Heading to New York for MailCon, Affiliate Summit East, Mailer Meetup, SMS Meetup, and the AdBuyers Meetup? (Whew! That’s a lot of events all at once!) Whether you’re planning to attend 1, 2 or more of these great events in New York from…
-
The Value of an Email Opt-Out – Business2Community
The Value of an Email Opt-Out – Business2Community Published on 7/8/19 on Business2Community In email marketing, many marketers look at an opt-out or unsubscribe as the worst-case outcome from an email being sent. There’s some obvious logic involved in that belief. If an email recipient unsubscribes, you can no longer market to them, meaning you lose…
-
Digital Summit Denver 2019 Recap
Digital Summit Denver 2019 – Event Recap What do you get when a couple thousand digital marketers come together in the Mile High City? I had the chance to attend Digital Summit Denver 2019 this week and thought it was worth a quick recap. This is a traveling event that takes place in a few…
-
4 Key Audience Segmentation Strategies – Business2Community
4 Key Audience Segmentation Strategies – Business2Community Published on 6/7/19 on Business2Community Virtually any company that has a product or service can benefit from developing an audience segmentation strategy geared toward their particular business model. With that in mind, here are 4 audience segments that most companies can effectively leverage within their marketing programs. Audience…
-
MarTech Interview with Khris Thayer, CEO and Founder at OPTIZMO
MarTech Interview with Khris Thayer, CEO and Founder at OPTIZMO Published on 6/6/19 by MarTechSeries Tell us about your role at OPTIZMO and how you got here. What inspired you to start the company? I am the CEO and Co-Founder of OPTIZMO. I founded the company with my partner and CTO, Grant Fern, in early 2009, so…
