OPTIZMO – November 2018 News – Ready for Vegas?
In case you missed it in your inbox, check out our September 2018 Newsletter here!
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Do Not Overlook the ‘From’ Address
For marketers who are newer to email, the importance of the From address can often be overlooked.
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ASW-MailCon Las Vegas 2019 Preview
Team OPTIZMO is already gearing up for 2019 and we’ll kick off the year in style with Affiliate Summit West, MailCon and the Mailer Meetup in Las Vegas!
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3 Keys to Successful SMS Marketing
SMS marketing is a unique channel and requires specific tactics to be effective
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Why CAN-SPAM Compliance is Crucial to Email Marketing
Get your message in front of your customers, while making sure you stay compliant with laws like the CAN-SPAM Act.
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OPTIZMO – October 2018 Newsletter – Lessons from Fast Growth Companies
OPTIZMO – October 2018 News – Lessons from Fast Growth Companies
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Searching for Brand Safe Marketing Channels – Adotas
While brands continue to move budgets to digital channels, they are also drawn to those options that provide potentially more brand safe environments. One channel that advertisers continue to turn to is email marketing.
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Three Lessons From Working With Three Fast-Growth Companies – Forbes
This article includes several lessons learned from my experience working for three different fast growth companies over the years.
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Email Metrics can be Deceptive
Email campaigns generate a variety of metrics that need to be evaluated for a full view of performance.
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Insights from Email Opt-Outs – Adotas
Email opt-outs can provide a wealth of data for marketers by providing insights on users who have chosen to actively dis-engage with your email program.
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Email Marketers Should Consider Various Targeting Options
There are numerous ways for an organization to approach email list targeting. Here are several options marketers should consider.
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What You Can Learn From Email Opt-Outs – Ongage Guest Post
Examining and acting on negative marketing signals (like unsubscribes, bounce rates, and spam reports) can be very impactful in optimizing future campaigns.
