As a U.S. based affiliate marketer, you may think that the GDPR doesn’t really relate to your business. However, if your company collects personal data from any individuals within the EU – including email addresses – then you must comply with GDPR.
Running an email marketing campaign can be challenging and even frustrating at times. This is especially true if you do not have much marketing or advertising experience to serve as a guide.
Last week’s RSA Conference was filled with in-depth content on a wide variety of security and privacy related topics. But, the hottest topic of the show was definitely GDPR.
As many industry experts have noted, one of the most important elements of successful email advertising is creating compelling content.
Firms needs to optimize their marketing campaigns for mobile devices. Here are three ways to achieve this result.
The evolution of email still leaves people with misconceptions about this tool.
There are a number of traits that successful email marketing messages tend to share, and as several experts recently highlighted, among the most important are engagement, value and brevity.
There are many misconceptions about GDPR. This article looks at three common ones.
Three key pieces of advice for creating and running a successful email marketing effort.
Here are three specific strategies organizations can use to improve the relevance of their email campaigns.
One of the most important steps to improve email marketing is the use of list management tools to segment audiences.
As numerous industry experts have highlighted, targeted email campaigns tend to be more effective and more efficient than those focused on email blasts.