This guide, co-authored by OPTIZMO and CAKE, outlines six common affiliate marketing pitfalls that can threaten brand integrity and shares practical strategies to help advertisers avoid them when building and managing affiliate programs.
OPTIZMO announces product enhancements that will allow the delivery of an even higher level of data security to all of its clients and partners in 2020.
OPTIZMO, the industry leader in email compliance and suppression list management released its new Email Opt-Out Infographic, with updated data for 2019.
OPTIZMO releases its Advertiser’s Guide to Utilizying an Email Affiliate Program, in collaboration with Clickbooth, the top-rated affiliate network.
COLLECT – STORE – DISTRIBUTE – AUTOMATE Curious to get a quick overview of how OPTIZMO’s email suppression list management platform works? Check out our explainer video, which highlights how brands and performance marketers leverage our platform to ensure email compliance with CAN-SPAM, automate the collection, storage, and distribution of email opt-out requests, and enhance…
Get your message in front of your customers, while making sure you stay compliant with laws like the CAN-SPAM Act.
While brands continue to move budgets to digital channels, they are also drawn to those options that provide potentially more brand safe environments. One channel that advertisers continue to turn to is email marketing.
How does GDPR impact email marketers?
Since its inception in 2003, the CAN-SPAM Act has provided a framework enabling companies to email their clients and prospects while remaining compliant with regulatory rules.
A recent interview with Khris Thayer, CEO at OPTIZMO by Tech Company News.
Email marketing allows businesses to reach customers easily and spread information quickly.
Businesses worldwide are well aware that email has become an all-but-essential part of any marketing strategy. The platform offers a quick and easy way for companies to reach consumers, including established customers and potential clients alike.