Advanced Email List Segmentation Tactics for Modern Marketers
This article explores advanced segmentation strategies that help tailor messages to subscriber actions, preferences, and value.
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OPTIZMO™ Releases 2024 Email Opt-Out Infographic
The annual infographic analyzes hundreds of millions of opt-out requests from 2024, focusing on timing, geographic location, and device trends.
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2024 Email Opt-Out Infographic
Download your copy of our 2024 Email Opt-Out Infographic, featuring when, where, and how opt-outs occurred during the previous year.
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A Word With…Gordon Riegel
A conversation with Suited Connector’s VP of Affiliate Marketing, Gordon Riegel, on leadership, mentorship, and building lasting impact in both business and life.
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Preparing for Uncertain Regulatory Enforcement in 2025 – IntegriShield Guest Post
IntegriShield’s Gayla Huber outlines how businesses can brace for uncertain regulatory enforcement in 2025, emphasizing a mix of federal and state-level action, the importance of compliance planning, and practical steps to stay nimble and resilient.
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ComplianceCast: OPTIZMO, Anura, & IntegriShield
This ComplianceCast episode, filmed at Affiliate Summit West, features insights on the evolving compliance landscape in digital marketing from experts at Anura and IntegriShield.
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Back to Basics: Email Marketing & Suppression – Webinar ft. OPTIZMO & ZeroBounce
Join Brian Minick and Tom Wozniak to get answers to questions you may be afraid to ask about email marketing, spam, and compliance.
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LinkUnite Interview Series — Heidi Johnson & Lilia Shamray
Heidi Johnson & Lilia Shamray from Lead Economy share their experiences after attending their first LinkUnite event.
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LinkUnite Interview Series — Jennifer Chatellier
Jennifer Chatellier shares her first LinkUnite experience and discusses the supportive dynamics and evolving challenges within the affiliate marketing industry.
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Meet the Team: Grant Fern — Co-Founder & CTO
Meet Grant Fern, CTO and Co-Founder of OPTIZMO and the technological mind behind our industry-leading solutions.
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LinkUnite Interview Series — Amy DeAngelo & Audrey Mitchell
In this interview, Amy DeAngelo and Audrey Mitchell from The Lead Group share their first impressions of LinkUnite and discuss their experiences navigating the dynamic world of performance marketing.
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5 Key Tips For Building Your Email List — Forbes
OPTIZMO’s COO, Tom Wozniak, shares five key tips for building an email list. Whether starting from scratch or expanding an existing list, Tom provides strategies for long-term growth in this Forbes Council Post.
