5 Email Marketing Metrics Worth Tracking for New Mailers
Learn which email marketing metrics new mailers should track to measure engagement, conversions, list health, and overall campaign performance.
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Three Tips For Getting More Value Out of Your Opt-Out Data
Many email marketers process their opt-out data and move on from it, but the signals behind it can be surprisingly useful for optimizing future campaigns.
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Four Signs Your Email List Needs Some Spring Cleaning
Four telltale signs your email list is overdue for a cleanup, and what to do about each one before they start hurting your deliverability and sender reputation.
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The SECURE Data Act: Will it pass? – Guest post by Gayla Huber
Compliance expert Gayla Huber breaks down what the SECURE Data Act would mean for marketers and what your team should be doing right now, regardless of whether it passes.
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2025 Email Opt-Out Infographic
Download OPTIZMO’s annual email opt-out infographic for a breakdown of 2025 opt-out trends by geography, email domain, monthly distribution, and operating system.
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What Is Multivariate Testing in Email Marketing?
Multivariate testing lets you test multiple email elements simultaneously to find the best-performing combination. Learn how it works, how it differs from A/B testing, and why it belongs in your email deployment strategy.
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OPTIZMO™ Releases 2026 Guide to Email Suppression List Management
The updated resource provides marketers with key strategies to maintain compliance, improve deliverability, and optimize campaign performance.
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2026 Guide to Email Suppression List Management
This guide outlines the fundamentals of suppression list management, covering CAN-SPAM compliance requirements, suppression strategies, and how proper opt-out handling supports deliverability and campaign performance.
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LinkUnite V Interview Series – Sarah Darling
The Director of Marketing at ID Plans reflects on stepping into affiliate marketing, embracing mentorship, and leading with curiosity in an industry built on connection.
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LinkUnite V Interview Series – Grace Daly
The Senior Manager of Sales and Business Development at RXMG shares how mentorship, humility, and a strong community helped guide her career in performance marketing.
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Email Marketing 101 — Reinvented for 2026
In case you missed our webinar with ZeroBounce, we walked through the updated basics of email marketing and what 2026 programs need to succeed in the new year.
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LinkUnite Interview Series – Marisa Shirley
The SVP of Strategic Operations at Ignite Media Group reflects on a career built through relationships, trusting your gut, and making confident decisions in a fast-moving industry.
