3 Tips for Choosing the Right Send Frequency
How often should you email your list? Here are 3 practical tips for finding a send frequency that keeps engagement up and unsubscribes down.
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Reputation Is the New Compliance: What ESPs Are Enforcing Now | Warmy & Optizmo Webinar
OPTIZMO’s Jake Dearstyne sits down with Warmy’s Alina Shpak to discuss why sender reputation is now the compliance benchmark ESPs enforce.
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Preparing for the AI Email Future – MailCon
A guest post written by OPTIZMO’s COO for the MailCon blog looks at the flip side of AI in email marketing: the new challenges it’s creating for mailers, beyond the usual talk.
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5 Email Marketing Metrics Worth Tracking for New Mailers
Learn which email marketing metrics new mailers should track to measure engagement, conversions, list health, and overall campaign performance.
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Deliverability & Compliance: The 2026 Email Masterclass | Warmy.io & OPTIZMO Webinar
Our COO Tom Wozniak joins Warmy CEO Daniel for a wide-ranging conversation covering email compliance, the debut of Deploy, and what it takes to stay successful in email marketing in 2026.
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Three Email Marketing Habits Worth Building
Most email optimization efforts look pretty similar from program to program, but these three habits tend to pay dividends across all of them without getting nearly the same attention.
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Deploying the Future: OPTIZMO’s Evolution in Email Marketing
OPTIZMO COO Tom Wozniak sits down with CAKE/TUNE’s Garth Harris to break down Deploy, the new platform built to simplify the email deployment process.
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Four Signs Your Email List Needs Some Spring Cleaning
Four telltale signs your email list is overdue for a cleanup, and what to do about each one before they start hurting your deliverability and sender reputation.
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Why Your Email Campaigns Aren’t Converting (It’s Not Your Subject Line) – Guest Post by Jeanne Jennings
Email marketing expert Jeanne Jennings writes why most conversion problems trace back to one overlooked element, and shares a practical framework for fixing it fast.
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2025 Email Opt-Out Infographic
Download OPTIZMO’s annual email opt-out infographic for a breakdown of 2025 opt-out trends by geography, email domain, monthly distribution, and operating system.
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What Is Multivariate Testing in Email Marketing?
Multivariate testing lets you test multiple email elements simultaneously to find the best-performing combination. Learn how it works, how it differs from A/B testing, and why it belongs in your email deployment strategy.
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Is Email Marketing As We Know It Changing?
This looks at how AI is starting to shape the inbox, and what that could mean for how messages are read, filtered, and optimized as email continues to evolve.
