Email marketing expert Jeanne Jennings writes why most conversion problems trace back to one overlooked element, and shares a practical framework for fixing it fast.
Download OPTIZMO’s annual email opt-out infographic for a breakdown of 2025 opt-out trends by geography, email domain, monthly distribution, and operating system.
Multivariate testing lets you test multiple email elements simultaneously to find the best-performing combination. Learn how it works, how it differs from A/B testing, and why it belongs in your email deployment strategy.
This looks at how AI is starting to shape the inbox, and what that could mean for how messages are read, filtered, and optimized as email continues to evolve.
The updated resource provides marketers with key strategies to maintain compliance, improve deliverability, and optimize campaign performance.
This guide outlines the fundamentals of suppression list management, covering CAN-SPAM compliance requirements, suppression strategies, and how proper opt-out handling supports deliverability and campaign performance.
The Senior Manager of Sales and Business Development at RXMG shares how mentorship, humility, and a strong community helped guide her career in performance marketing.
The Director of Business Intelligence at Ignite Media Group reflects on building a flexible career she never expected, embracing change alongside rapid industry growth, and the resilience that’s helped her start again whenever needed.
In this guest post, Leon Hoppe explains how bot activity is increasingly shaping email engagement metrics, highlighting why marketers may need to take a closer look at list quality and how it can influence performance.
In case you missed our webinar with ZeroBounce, we walked through the updated basics of email marketing and what 2026 programs need to succeed in the new year.
This guest post explores how accurate email data supports deliverability and compliance, and how verification and ongoing list hygiene help protect sender reputation and keep campaigns performing reliably.
The Affiliate Publishing Manager at BrandXAds shares what it’s like entering the industry fresh, finding early support through LinkUnite, and embracing the confidence to own her seat at the table.