Four Tips For Getting Started With Email Marketing — Forbes
OPTIZMO’s Tom Wozniak reflects in Forbes on what it really takes to launch an email program the right way. The mindset, the prep work, and a few lessons learned from years in the game.
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Email Marketing is Hard — Only Influencers
In this OI article, Tom Wozniak breaks down why email marketing still delivers unmatched ROI, and why mastering it takes strategy, compliance, and real expertise.
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OPTIZMO European Recap: ClickBid World Ibiza & Affiliate World Europe
OPTIZMO’s summer trip to ClickBid World in Ibiza and Affiliate World Europe in Budapest combined panels, networking, and new connections with unforgettable experiences across two standout events.
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LinkUnite V Interview Series – Claudia Reyes
The Operations Manager at Atwave joined us at LinkUnite V to talk about guiding a fast-growing team, fostering culture in a hybrid world, and the importance of stepping into your power.
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6 Email Automation Features Worth Your Time
Exploring how to use automation with intention, this article outlines six practical strategies that help email marketers deliver smarter, more relevant messages without micromanaging every send.
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OPTIZMO™ Returns as the Official Email Compliance Sponsor for MailCon 2025
OPTIZMO returns as Official Email Compliance Sponsor for MailCon 2025, supporting the email marketing industry at this year’s NYC event.
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5 Things We’ve Learned from Adding Video to Email
Adding video to email can boost engagement, but only if it’s done right. Here are 5 things we’ve learned firsthand about what works (and what doesn’t).
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Advanced Email List Segmentation Tactics for Modern Marketers
This article explores advanced segmentation strategies that help tailor messages to subscriber actions, preferences, and value.
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OPTIZMO™ Releases 2024 Email Opt-Out Infographic
The annual infographic analyzes hundreds of millions of opt-out requests from 2024, focusing on timing, geographic location, and device trends.
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2024 Email Opt-Out Infographic
Download your copy of our 2024 Email Opt-Out Infographic, featuring when, where, and how opt-outs occurred during the previous year.
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7 Interactive Email Ideas to Boost Engagement
We share seven creative ways to make your emails more interactive to help you break through inbox clutter and boost subscriber engagement.
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LinkUnite Interview Series — Cari Hartman
Hear Cari’s latest jingle, “This is My Suppression,” her industry knowledge, and how she found herself at the heart of LinkUnite from the very beginning.
