A Brief History of Suppression Lists
Let’s step into the wayback machine and take a look into the history and evolution of the Suppression List.
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ComplianceCast Clips: Skynet & Terminator
This CC Clip from our panel discussion with Madrivo and Everflow at ASW 2024 discusses a question on many of our minds: Is AI set to replace us?
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OPTIZMO™ Releases 2023 Email Opt-Out Infographic
The annual infographic analyzes hundreds of millions of opt-out requests from 2023 with a focus on timing, geographic location, and device.
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ComplianceCast Clips: Panel with Madrivo & Everflow
In this first bite-sized CC Clip, we tackle the changing bulk mailer requirements brewed up by Gmail and Yahoo! to kick off 2024 and the implications for mailers large and small.
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2023 Email Opt-Out Infographic
Download your free copy of our 2023 Email Opt-Out Infographic, featuring unique data and insights that you won’t find anywhere else.
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A Deep Dive into Opt-Out Activity – OnlyInfluencers
Take a sneak peek at the latest email opt-out activity ahead of our 2023 infographic in this OI article written by our COO, Tom Wozniak.
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EVERFLOW x OPTIZMO – Partner Workshop Series: ASW 2024 Partner Powerhouse
Watch Jake Dearstyne in Everflow’s Partner Workshop Series and learn how Everflow integrates with OPTIZMO’s SUPPRESS platform to enhance email marketing through compliance and effective data management.
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ComplianceCast Panel: Everflow, Madrivo, & OPTIZMO at ASW 2024
Join Sarah Miller, Sam Darawish, Jake Dearstyne, and Tom Wozniak for this special ComplianceCast Panel Discussion from Affiliate Summit West 2024.
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The CAN-SPAM Act of 2003: A 2024 Overview
An updated overview of The CAN-SPAM Act of 2003, with some key aspects that email marketers should be aware of when planning their campaigns.
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3 Reasons to SUPPRESS Recipients from an Email Campaign
This article goes over three more reasons to go beyond simple opt-outs with your email suppression and refine your audience engagement.
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Yet Another 2024 Digital Marketing Forecast – Forbes
’Tis the season … for pundits and marketing industry experts to come out with lots of forecasts and predictions for 2024. – Tom Wozniak, OPTIZMO’s COO, features in this Forbes Councel post.
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2024 Email Marketing Best Practices Guide by OPTIZMO & LashBack Post
Email Marketing Best Practices – Must Dos & Sometimes Dos When you ask an email marketing pro the best way to drive more conversions, increase engagement, write great email content, etc., their answer is likely to start with ‘It depends…’ That’s because so many best practices in email marketing depend on the goals of your…
