Reputation Is the New Compliance: What ESPs Are Enforcing Now | Warmy & Optizmo Webinar
OPTIZMO’s Jake Dearstyne sits down with Warmy’s Alina Shpak to discuss why sender reputation is now the compliance benchmark ESPs enforce.
OPTIZMO’s Jake Dearstyne sits down with Warmy’s Alina Shpak to discuss why sender reputation is now the compliance benchmark ESPs enforce.
Our COO Tom Wozniak joins Warmy CEO Daniel for a wide-ranging conversation covering email compliance, the debut of PostLever (formerly Deploy), and what it takes to stay successful in email marketing in 2026.
Many email marketers process their opt-out data and move on from it, but the signals behind it can be surprisingly useful for optimizing future campaigns.
OPTIZMO COO Tom Wozniak sits down with CAKE/TUNE’s Garth Harris to break down PostLever (formerly Deploy), the new platform built to simplify the email deployment process.
Four telltale signs your email list is overdue for a cleanup, and what to do about each one before they start hurting your deliverability and sender reputation.
The annual infographic analyzes hundreds of millions of opt-out requests from 2025, focusing on timing, geographic location, and device trends.
Download OPTIZMO’s annual email opt-out infographic for a breakdown of 2025 opt-out trends by geography, email domain, monthly distribution, and operating system.
This looks at how AI is starting to shape the inbox, and what that could mean for how messages are read, filtered, and optimized as email continues to evolve.
The updated resource provides marketers with key strategies to maintain compliance, improve deliverability, and optimize campaign performance.
This guide outlines the fundamentals of suppression list management, covering CAN-SPAM compliance requirements, suppression strategies, and how proper opt-out handling supports deliverability and campaign performance.
In case you missed our webinar with ZeroBounce, we walked through the updated basics of email marketing and what 2026 programs need to succeed in the new year.
This guest post explores how accurate email data supports deliverability and compliance, and how verification and ongoing list hygiene help protect sender reputation and keep campaigns performing reliably.