LinkUnite V Interview Series – Linda McCauley
The VP of Marketing at Anura joined us at LinkUnite V to share how one leap of faith led to community, career growth, and the lessons, both good and tough, that shaped her voice in the industry.
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OPTIZMO X MailCon – New York 2025
OPTIZMO’s CEO and COO sat down at MailCon in New York to discuss the launch of DEPLOY, the company’s new automated email deployment platform that brings compliance, orchestration, and optimization together under one powerful ecosystem.
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What Is Email Deployment? – An Essential Guide for Email Marketers
Learn what email deployment is, why it matters for email marketers, common challenges, and best practices for sending compliant and effective campaigns.
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Four Tips For Getting Started With Email Marketing — Forbes
OPTIZMO’s Tom Wozniak reflects in Forbes on what it really takes to launch an email program the right way. The mindset, the prep work, and a few lessons learned from years in the game.
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Email Marketing is Hard — Only Influencers
In this OI article, Tom Wozniak breaks down why email marketing still delivers unmatched ROI, and why mastering it takes strategy, compliance, and real expertise.
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OPTIZMO European Recap: ClickBid World Ibiza & Affiliate World Europe
OPTIZMO’s summer trip to ClickBid World in Ibiza and Affiliate World Europe in Budapest combined panels, networking, and new connections with unforgettable experiences across two standout events.
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LinkUnite V Interview Series – Claudia Reyes
The Operations Manager at Atwave joined us at LinkUnite V to talk about guiding a fast-growing team, fostering culture in a hybrid world, and the importance of stepping into your power.
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LinkUnite V Interview Series – Katie Sedlak
Katie Sedlak, Chief Growth Officer at Email Agency, shares her take on leadership, lifelong learning, and an unforgettable whale-watching story.
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OPTIZMO™ Introduces Deploy – The First Email Deployment Platform That Runs Itself
Built with mailers in mind, Deploy introduces automation, orchestration, and built-in compliance, eliminating manual campaign work while protecting performance and reputation.
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6 Email Automation Features Worth Your Time
Exploring how to use automation with intention, this article outlines six practical strategies that help email marketers deliver smarter, more relevant messages without micromanaging every send.
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OPTIZMO™ Returns as the Official Email Compliance Sponsor for MailCon 2025
OPTIZMO returns as Official Email Compliance Sponsor for MailCon 2025, supporting the email marketing industry at this year’s NYC event.
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5 Things We’ve Learned from Adding Video to Email
Adding video to email can boost engagement, but only if it’s done right. Here are 5 things we’ve learned firsthand about what works (and what doesn’t).
