3 Email Marketing Dos to Engage Customers Throughout the Lifecycle – Guest Post
Engaging your clients throughout the customer lifecycle is crucial to gaining new ones and retaining them.
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August 2018 Newsletter – We Made The List!
In case you missed it in your inbox, check out our August 2018 Newsletter.
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Effective Email List Building is a Key to a Successful Email Program
Two of the most important components of any marketing effort are list building and cleansing.
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Successful Email Campaign Management Requires Effective Performance Analysis
To ensure that an email campaign is as effective as it can be, it is critical for organizations to utilize and learn from analytical tools.
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July 2018 Newsletter – A New York State of Mind
In case you missed it in your inbox, check out our July 2018 Newsletter.
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Email Opt-Out Behavior Infographic by Geography – Adotas
Opt-Outs (or unsubscribes) are a part of virtually every email marketing campaign. They tell half the story of how your email list size changes over time
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How to Use Suppression List Management to Drive Email Performance – Email Monks
Email marketers are well-versed in using audience targeting and list management strategies to optimize campaign performance.
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Affiliate Summit East 2018 Preview
We’re less than two weeks before Affiliate Summit East 2018 – here are some tips to get the most out of the event.
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Consider Geography When Developing Email Marketing Campaigns
Email marketers should consider incorporating geographic segmentation into their campaigns.
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What GDPR Means For Email Marketing To EU Customers – Forbes.com
How does GDPR impact email marketers?
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June 2018 Newsletter – Infographic Release
OPTIZMO June 2018 Newsletter – Infographic Release
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Using Negative Marketing Signals for Campaign Optimization – FeedFront
Published on FeedFront on 7/25/2018 When analyzing email campaign performance, most marketers focus on their KPIs (CTR, Opens, Sales, ROI) and use those metrics to dial in performance. This concentration on the positive is the traditional approach to evaluating campaign results. It seems logical that if your goal is to get recipients to engage with your…
